Quotes by Howard Schultz

• Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
• We have a big opportunity in China. We think the number of stores here can rival the number in North America.
• Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.
• Starbucks represents something beyond a cup of coffee.
• Risk more than others think safe.
• Expect more than others think possible.
• Dream more than others think practical.
• China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
• Care more than others think wise.
• I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.
• Risk more than others think is safe. Dream more than others think is practical.