Quotes by John Wanamaker

• Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
• When a customer enters my store, forget me. He is king.
• People who cannot find time for recreation are obliged sooner or later to find time for illness.
• Nothing comes merely by thinking about it.
• Keep up the old standards, and day by day raise them higher.
• It's easy to work for somebody else; all you have to do is show up.
• It is very vulgar to talk about one's business. Only people like stockbrokers do that, and then merely at dinner parties.
• I know half the money I spend on advertising is wasted, but I can never find out which half.
• Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
• Courtesies cannot be borrowed like snow shovels; you must have some of your own.
• Courtesy is the one coin you can never have too much of or be stingy with.