Quotes by Paul Rand

• Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.
• Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
• Design is everything. Everything!
• Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.