Meaning: The quote by Frank Luntz, a well-known American political consultant, captures a fundamental aspect of human behavior and decision-making. In this quote, Luntz highlights the various factors that influence our perceptions and judgments of others. He emphasizes that people often make decisions about others based on superficial aspects such as appearance, voice, attire, and passion. This quote sheds light on the psychological mechanisms underlying human interactions and the role of non-verbal cues in shaping our impressions of individuals.

The first part of the quote, "We decide based on how people look," acknowledges the impact of physical appearance on the way we form judgments about others. Studies in psychology have shown that people tend to make rapid and often subconscious evaluations of others based on their physical attributes. Facial symmetry, grooming, and body language are all factors that contribute to the initial impressions we form of individuals. These snap judgments can influence our subsequent interactions and perceptions of others, demonstrating the power of visual cues in shaping our opinions.

The second part of the quote, "We decide based on how people sound," draws attention to the significance of vocal cues in influencing our perceptions. The tone, pitch, and cadence of a person's voice can convey a wealth of information about their emotions, confidence, and sincerity. Research in the field of communication has demonstrated that vocal qualities play a crucial role in shaping the way we interpret verbal messages. Our assessments of others' trustworthiness, competence, and likability are often influenced by the way they speak, highlighting the impact of auditory cues on our decision-making processes.

The third part of the quote, "We decide based on how people are dressed," underscores the role of attire in shaping our impressions of individuals. The clothing and grooming choices that people make can communicate their social status, personality, and professionalism. This aspect of non-verbal communication often influences the way we perceive others in a variety of contexts, from professional settings to social interactions. The quote highlights the pervasive nature of these external factors in shaping our judgments of others, revealing the extent to which appearance and presentation impact our decision-making processes.

Lastly, the quote mentions that "We decide based on their passion," pointing to the importance of enthusiasm and conviction in influencing our perceptions of others. When individuals express genuine passion and enthusiasm for their beliefs or ideas, it often resonates with others and can shape their evaluations of those individuals. This aspect of the quote underscores the impact of emotional expression on our perceptions and decision-making, highlighting the power of passion in shaping interpersonal dynamics.

In conclusion, Frank Luntz's quote encapsulates the multifaceted nature of human judgment and the various external factors that influence our perceptions of others. By drawing attention to the roles of appearance, vocal cues, attire, and passion, the quote underscores the complex interplay of non-verbal communication and emotional expression in shaping our interactions and decisions. This quote serves as a reminder of the intricate ways in which we form impressions of others and the importance of considering these factors in our interpersonal interactions.