Meaning: This quote by Ann Macbeth refers to the role of the State Film Authority in supporting the film industry. It highlights the different approaches taken by Victoria compared to other states in Australia. The quote suggests that while most states focus on supporting the commercial aspects of the film industry, Victoria is increasingly directing its efforts towards supporting non-commercial or independent films.

The State Film Authority plays a crucial role in the development and promotion of the film industry within a particular state or region. It is responsible for providing various forms of support, including funding, infrastructure, and regulatory assistance, to facilitate the production and distribution of films. The specific focus and priorities of a State Film Authority can significantly impact the type of films that are produced and supported within a given region.

In the context of this quote, the distinction between Victoria and other states in their approach to film support reflects broader trends within the film industry. Traditionally, the focus of government support for the film industry has been on commercial or mainstream films that have the potential for significant box office success. This approach is often driven by economic considerations, as governments seek to stimulate local economies and create jobs through the production of commercially successful films.

However, there has been a growing recognition of the importance of supporting non-commercial or independent films that may not have the same mass appeal but contribute to cultural diversity, artistic expression, and social commentary. These films often explore niche or non-mainstream subjects and storytelling approaches, providing an alternative to the dominant narratives found in commercial cinema.

Victoria's shift towards supporting non-commercial films indicates a willingness to invest in the broader cultural and artistic value of cinema, beyond its purely economic impact. This approach aligns with the recognition of the film industry as a form of cultural expression and a means of exploring and reflecting the diverse experiences and perspectives of society. By supporting non-commercial films, Victoria is positioning itself as a hub for artistic innovation and creative freedom in the film industry.

The quote also suggests that this shift in approach may be a relatively recent development for Victoria, indicating a potential change in policy or strategic direction within the State Film Authority. This shift could be driven by various factors, including changing attitudes towards the value of non-commercial films, the desire to differentiate Victoria's film industry from those of other states, and the recognition of the unique creative talent and potential within the independent film sector.

In conclusion, Ann Macbeth's quote sheds light on the evolving role of the State Film Authority in supporting the film industry, with a specific focus on the contrasting approaches taken by Victoria compared to other states. This discussion underscores the broader shifts within the film industry towards recognizing and supporting the cultural and artistic value of non-commercial films, and the implications of these shifts for the creative landscape of the industry. Victoria's emphasis on supporting non-commercial films reflects a commitment to nurturing artistic expression and cultural diversity within the film industry, positioning the state as a leader in fostering creativity and innovation in cinema.