Meaning: This quote by Norman Mailer, the renowned American novelist, offers a thought-provoking insight into the pervasive influence of sexuality and pornography in contemporary society. Mailer's observation about the "subterranean impetus towards pornography" alludes to the underlying, often unacknowledged, force that drives individuals and industries toward the commodification of sexual imagery and themes. Furthermore, he suggests that this impetus is so potent that it permeates not only the realm of explicit pornography but also influences mainstream business practices and advertising.

The phrase "half the business world is juiced by the sort of half sex that one finds in advertisements" reflects Mailer's assertion that sexual imagery and innuendo are used as a powerful marketing tool in the business world. By describing it as "half sex," Mailer implies that this form of sexualized content is only partially explicit or suggestive, yet still exerts a significant influence on consumer behavior and corporate strategies.

In unpacking Mailer's quote, it is important to consider the broader cultural and societal context in which it was made. Norman Mailer was a prominent figure in the mid-20th century literary and intellectual scene, and his observations on the influence of pornography and sexuality in business and advertising are reflective of the shifting social landscape during his time. The mid-20th century saw significant changes in societal attitudes towards sexuality and the increasing commercialization of sexual imagery, which undoubtedly informed Mailer's perspective on this issue.

One interpretation of Mailer's quote is that he is highlighting the paradoxical nature of sexual imagery in advertising and its impact on consumer behavior. On one hand, the pervasive use of sexualized content in advertisements serves as a testament to the powerful allure of sexuality in capturing attention and driving consumer interest. However, simultaneously, Mailer's reference to "half sex" suggests a diluted or sanitized version of sexual content, one that is strategically employed to titillate and entice without crossing into explicit or taboo territory. This duality reflects the complex and often contradictory ways in which sexuality is commodified and utilized in the realm of marketing and business.

Furthermore, Mailer's assertion about the influence of pornography on the business world raises questions about the ethical and moral implications of using sexual imagery as a means of driving commercial success. By suggesting that the business world is "juiced" by this subterranean impetus towards pornography, Mailer implies that the allure of sexualized content permeates the very foundations of corporate culture and decision-making. This prompts consideration of the ways in which the commodification of sexuality may contribute to the objectification of individuals, perpetuation of gender stereotypes, and reinforcement of societal power dynamics.

In conclusion, Norman Mailer's quote offers a compelling commentary on the pervasive influence of sexuality and pornography in contemporary culture, particularly within the realm of business and advertising. His astute observation about the subterranean impetus towards pornography and the impact of "half sex" in advertisements invites reflection on the complex interplay between sexuality, commerce, and societal values. By delving into these themes, Mailer's quote serves as a catalyst for critical examination of the ways in which sexual imagery is utilized, consumed, and perpetuated in the modern world.