Meaning: Leonard Maltin, an American film critic and historian, is known for his insightful commentary on the film industry. In the quote, "I think people in Hollywood are afraid of sentiment because they think audiences will reject it," Maltin is expressing his observation about sentiment in Hollywood movies and the fear that industry professionals have regarding its reception by audiences.

In the world of filmmaking, sentiment refers to the expression of genuine emotions and feelings, often portrayed through character interactions, storytelling, and overall thematic elements. While sentiment can add depth and emotional resonance to a film, some in Hollywood may perceive it as risky due to the belief that audiences may reject or dismiss it as overly emotional or sappy.

Maltin's assertion sheds light on the complex relationship between Hollywood's creative output and audience preferences. The film industry is often driven by market trends and audience demands, leading to a cautious approach when it comes to incorporating sentiment into storytelling. This fear of rejection can influence the creative decisions made by filmmakers, producers, and studio executives, ultimately shaping the types of movies that are produced and distributed.

One factor contributing to the apprehension towards sentiment in Hollywood is the influence of commercial success on decision-making. With the high stakes and substantial financial investments involved in filmmaking, there is a tendency to prioritize box office returns and viewer engagement. As a result, there may be a reluctance to fully embrace sentiment for fear of alienating certain audience demographics or missing out on potential profits.

Moreover, the evolution of audience tastes and preferences has also played a role in shaping Hollywood's approach to sentiment in films. In an era characterized by fast-paced action, visual effects, and high-concept storytelling, there is a perception that audiences may have less patience for slower-paced, emotionally-driven narratives. This perceived shift in audience preferences could contribute to the industry's wariness of sentiment, as filmmakers and studios strive to cater to contemporary viewing habits.

However, it is essential to acknowledge that sentiment has played a significant role in the success of numerous iconic films throughout cinematic history. Movies that effectively tap into genuine emotions and resonate with audiences on a deeper level often leave a lasting impact and stand the test of time. From classic romantic dramas to heartwarming family stories, sentiment has been a driving force behind some of the most beloved and enduring films in the industry.

In recent years, there have been instances where Hollywood has embraced sentiment with remarkable success. Films that skillfully blend heartfelt storytelling with compelling characters and universal themes have garnered critical acclaim and resonated with diverse audiences. These successes challenge the notion that sentiment is inherently off-putting to viewers and highlight the potential for emotionally-driven narratives to captivate and inspire.

Ultimately, Leonard Maltin's observation about Hollywood's fear of sentiment speaks to the complex interplay between creative expression, audience reception, and commercial considerations in the film industry. While the apprehension towards sentiment may persist in certain quarters of Hollywood, the enduring power of emotionally resonant storytelling continues to find its place in the cinematic landscape, reminding us of the timeless appeal and impact of genuine human emotions portrayed on the silver screen.

In conclusion, sentiment in Hollywood films is a topic that reflects the intricate dynamics between artistic expression and commercial considerations. Leonard Maltin's quote encapsulates the industry's cautious approach to incorporating genuine emotions into storytelling, highlighting the perceived fear of rejection by audiences. However, the enduring legacy of emotionally-driven films and the potential for resonant storytelling to captivate viewers underscore the ongoing relevance of sentiment in the diverse tapestry of cinematic storytelling.