Meaning: The quote "You know what, rip me off once, shame on me. But twice? I'm coming after you and taking back what's mine" by Billy Mays, the late American television direct-response advertisement salesperson, reflects a sentiment of resilience, determination, and a refusal to be taken advantage of. It encapsulates the idea that allowing oneself to be cheated or taken advantage of repeatedly is unacceptable, and that there comes a point where one must take action to reclaim what rightfully belongs to them.

Billy Mays was known for his booming voice and energetic sales pitches on television infomercials, where he promoted various products with fervor and conviction. His quote embodies a sense of empowerment, suggesting that individuals should stand up for themselves and not allow others to exploit or deceive them.

The first part of the quote, "Rip me off once, shame on me," alludes to the adage "Fool me once, shame on you; fool me twice, shame on me," which highlights the idea that being deceived or mistreated once can be attributed to the actions of the perpetrator, but allowing it to happen again shifts the responsibility to the victim. This part of the quote implies a sense of personal accountability and acknowledges the potential for naivety or vulnerability in the face of deceit.

The second part of the quote, "But twice? I'm coming after you and taking back what's mine," conveys a strong message of determination and retribution. It suggests that being taken advantage of repeatedly will not be tolerated, and that the individual will take action to rectify the situation and reclaim what rightfully belongs to them. This part of the quote reflects a refusal to accept being a victim and a willingness to confront and challenge those who have wronged them.

In a business context, this quote can be interpreted as a warning to those who engage in unethical or fraudulent practices. It serves as a reminder that individuals and businesses should not exploit others for personal gain, as there may be consequences if the victim decides to take a stand and seek restitution. It also emphasizes the importance of integrity and ethical conduct in business dealings.

Overall, Billy Mays' quote embodies a sense of empowerment, resilience, and accountability. It encourages individuals to assert themselves and take action when faced with exploitation or mistreatment, and serves as a reminder of the importance of standing up for one's rights and reclaiming what is rightfully theirs.