Meaning: The quote "But having said that, there's also a sea change in attitude towards media" by Robert McChesney, a prominent media critic and scholar, captures the significant shifts in public perception and consumption of media in contemporary society. McChesney is known for his critical analysis of media systems, particularly in the context of corporate ownership and its impact on democracy and public discourse. This quote reflects his observation of the evolving dynamics and the transformative nature of media in the modern era.

McChesney's assertion of a "sea change in attitude towards media" suggests a fundamental and profound shift in how individuals perceive and engage with various forms of media. This transformation encompasses not only the content and delivery of media but also the broader societal attitudes and values associated with it. As media technologies continue to advance and diversify, there has been a noticeable change in the ways people consume, interact with, and rely on media for information, entertainment, and communication.

One interpretation of this quote could be related to the democratization of media through digital platforms and the internet. The proliferation of social media, online news outlets, and user-generated content has empowered individuals to actively participate in creating and disseminating media content. This has led to a more decentralized and diverse media landscape, challenging the traditional gatekeepers of information and amplifying a wider range of voices and perspectives.

Furthermore, the quote may also allude to the shifting public attitudes towards mainstream media institutions and their credibility. With the rise of "fake news" and widespread skepticism towards traditional news sources, there has been a growing demand for transparency, accuracy, and accountability in media reporting. This changing attitude reflects a desire for more responsible and ethical media practices that align with the principles of journalistic integrity and public service.

Additionally, McChesney's quote could be interpreted in the context of the commercialization and commodification of media. The increasing consolidation of media ownership by large conglomerates has raised concerns about the prioritization of profit over public interest. This has led to debates about the influence of corporate agendas on media content and the potential distortion of information to serve vested interests. As a result, there has been a heightened awareness of the need to safeguard media diversity and independence to ensure a healthy and pluralistic media environment.

In conclusion, Robert McChesney's quote encapsulates the multifaceted transformations occurring in the realm of media. It underscores the evolving perceptions, practices, and power dynamics within the media landscape. The "sea change in attitude towards media" reflects a complex interplay of technological, cultural, and socio-political forces that continue to reshape the way we engage with and understand media. As society navigates these shifts, it becomes crucial to critically examine and actively participate in shaping the future of media to uphold its democratic and informative functions.