Meaning: Marshall McLuhan, a renowned sociologist, philosopher, and communication theorist, left an indelible mark on the understanding of media and its impact on society. The quote "Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language," reflects McLuhan's keen insight into the evolving nature of art and communication.

In this quote, McLuhan suggests that great art possesses a universal language that transcends cultural and intellectual barriers, allowing it to resonate with people from diverse backgrounds and perspectives. This notion aligns with McLuhan's broader theories on media and communication, particularly his belief in the power of art and media to shape collective consciousness and understanding.

McLuhan's assertion that "Great art speaks a language which every intelligent person can understand" emphasizes the inclusive and accessible nature of profound artistic expression. He implies that the impact of great art extends beyond specific cultural or intellectual confines, reaching individuals on a fundamental, human level. This perspective underscores the ability of art to evoke emotions, provoke thoughts, and inspire connections that surpass linguistic or cultural boundaries.

Furthermore, McLuhan's juxtaposition of "modernists" with "great art" suggests a divergence in the language of artistic expression. He implies that the self-proclaimed modernists, potentially referring to avant-garde or experimental artists, operate within a framework that is distinct from the universal language of great art. This differentiation hints at a shift in artistic sensibilities and modes of communication, reflecting the evolving landscape of contemporary art and culture.

McLuhan's critique of modernists speaking a "different language" may allude to the avant-garde's departure from traditional artistic conventions and their embrace of innovative, often challenging forms of expression. While acknowledging the value of experimentation and evolution in art, McLuhan's words prompt reflection on the potential disconnect between avant-garde movements and broader audiences.

From McLuhan's broader body of work, including his seminal work "Understanding Media: The Extensions of Man," it becomes evident that he was deeply concerned with the transformative power of media and technology on human perception and society. His exploration of the "global village" and the interconnectedness of humanity through media foreshadows the contemporary digital age and the rapid evolution of artistic expression in a globalized world.

In conclusion, McLuhan's quote encapsulates his belief in the universal language of great art while highlighting the divergence between traditional artistic sensibilities and the evolving language of modernist expression. Through his words, McLuhan invites contemplation on the evolving nature of art, the impact of media and technology on cultural understanding, and the enduring power of artistic expression to transcend boundaries and resonate with the human experience.

Overall, the quote serves as a poignant reminder of the dynamic interplay between art, communication, and societal evolution, offering valuable insights into the enduring relevance of McLuhan's work in understanding the ever-changing landscape of artistic and cultural expression.