Meaning: This quote by Mark Millar, a renowned comic book writer, encapsulates the symbiotic relationship between different publishers and the potential impact on sales and readership. In this quote, Millar is expressing his willingness to work with other comic book publishers such as Top Cow or Avatar, despite being primarily associated with Marvel. He acknowledges that by expanding his creative endeavors to include other publishers, he can contribute to boosting sales for his Marvel books while also attracting new readers.

Mark Millar is known for his work on various iconic Marvel comics, including "Civil War," "Ultimate X-Men," and "The Ultimates." His storytelling prowess and ability to craft compelling narratives have earned him a dedicated fan base within the comic book industry. With his profound understanding of the dynamics of the comic book market, Millar recognizes the value of cross-pollination between publishers and the positive impact it can have on both his existing readership and the potential for gaining new readers.

By expressing his openness to collaborating with publishers beyond Marvel, such as Top Cow and Avatar, Millar demonstrates a strategic mindset focused on expanding his reach and influence within the comic book community. This approach not only reflects a commitment to artistic exploration but also a keen awareness of the business side of the industry. It underscores the fact that in the competitive landscape of comic book publishing, creators like Millar understand the importance of diversifying their portfolio and leveraging opportunities to connect with a broader audience.

The concept of "helping the sales, however small" highlights the nuanced understanding that every incremental contribution to sales can make a difference, especially in a market driven by passionate fans and dedicated collectors. By engaging with different publishers, Millar recognizes the potential to tap into new markets and demographics, thereby increasing the visibility and accessibility of his work. This aligns with the broader trend in the comic book industry, where creators seek to engage with diverse audiences and explore unconventional storytelling avenues to expand the medium's appeal.

Furthermore, the notion of "picking up some new readers" underscores the pivotal role of reader acquisition in sustaining the vitality of the comic book industry. As the industry continues to evolve, attracting new readers becomes essential for its long-term growth and relevance. Millar's approach reflects a proactive stance aimed at cultivating a wider readership base and fostering a sense of inclusivity within the comic book community.

In essence, this quote from Mark Millar encapsulates the strategic mindset of a seasoned comic book writer who is attuned to the interconnected nature of the publishing landscape. His willingness to collaborate across different platforms not only speaks to his creative flexibility but also underscores a pragmatic approach to maximizing the impact of his work. By acknowledging the potential ripple effects on sales and readership, Millar exemplifies a forward-thinking mindset that is essential for navigating the ever-changing dynamics of the comic book industry.