Meaning: The quote "If you have to ask how much it costs, you can't afford it" is often attributed to J. P. Morgan, the influential American financier and banker who was one of the most powerful and influential figures in the history of the United States. The quote reflects a sentiment that is commonly associated with luxury, exclusivity, and the idea that some things are simply beyond the reach of certain individuals due to their financial status.

At its core, the quote suggests that if someone needs to inquire about the price of an item or service, then it is likely out of their price range. This notion has been perpetuated in the world of high-end luxury goods, where price tags are often intentionally omitted from products to maintain an air of exclusivity and to create an aura of unattainability for those who cannot afford them.

In the context of business and finance, the quote can be interpreted as a reflection of the belief that individuals who are truly wealthy or financially secure do not need to concern themselves with the cost of an item or service. They can simply make a purchase without needing to consider the price, as it holds no significant impact on their financial well-being.

From a psychological perspective, the quote also speaks to the idea of perceived value and self-worth. It suggests that one's ability to afford something is tied to their understanding of its cost, implying that those who are unable to immediately grasp the price are not in the financial position to consider making the purchase.

However, it is important to note that this quote has been the subject of much debate and controversy. Critics argue that it perpetuates a culture of elitism and exclusivity, creating an artificial barrier between those who can afford luxury items and those who cannot. It can also be seen as a dismissive and condescending statement that undermines the value of financial prudence and responsible spending.

On the other hand, proponents of the quote argue that it serves as a reminder of the importance of financial responsibility and the need to live within one's means. They believe that understanding the cost of an item before making a purchase is a fundamental aspect of responsible financial management.

In conclusion, the quote "If you have to ask how much it costs, you can't afford it" reflects a complex interplay of ideas related to wealth, exclusivity, and financial responsibility. While it may be a reflection of a certain mindset prevalent in the world of luxury and high finance, it is important to consider the broader implications and nuances of such a statement in the context of society as a whole.