Meaning: The quote "When I go to the press conference before the game, in my mind the game has already started" by Jose Mourinho, a highly successful and controversial football coach, reflects his intense and strategic approach to the game of football. Mourinho is renowned for his meticulous preparation, tactical acumen, and psychological warfare both on and off the pitch. This quote encapsulates his belief that the mental aspect of the game is just as crucial as the physical and tactical elements.

In the world of football, press conferences are a traditional prelude to a match, where coaches and players address the media, discussing tactics, team news, and offering insights into their mindset ahead of the game. For Mourinho, these press conferences are not just a formality or a way to fulfill media obligations; they are an extension of the game itself. He perceives them as an opportunity to set the tone, shape the narrative, and gain a psychological edge over the opposition.

Mourinho's statement implies that he approaches the press conference as the initial battleground where he can assert his authority, instill confidence in his players, and potentially unsettle the opposition. By projecting an aura of confidence and control in front of the media, he aims to convey a sense of readiness and determination, sending a message that his team is mentally primed for the upcoming challenge.

Furthermore, Mourinho's remark suggests that he uses the press conference as a platform to influence the mindset and emotions of both his own players and the opposition. By carefully choosing his words, he can motivate his team, build a sense of unity, and foster a winning mentality. Simultaneously, he may seek to provoke a reaction from the opposing team, injecting a sense of doubt or distraction into their preparations.

Beyond the immediate psychological impact, Mourinho's approach to press conferences aligns with his broader philosophy of controlling the narrative and managing perceptions. He understands the power of media and public perception in shaping the environment in which the game will be played. By crafting a specific narrative or directing attention towards certain aspects, he can shape the external context in a way that benefits his team's interests.

Mourinho's emphasis on the press conference as a key moment in the game's buildup underscores his meticulous attention to detail and his belief in the interconnectedness of all aspects of football. To him, the match doesn't start with the referee's whistle; it begins much earlier, encompassing every aspect of preparation, including the mental and psychological dimensions.

In summary, Jose Mourinho's quote "When I go to the press conference before the game, in my mind the game has already started" encapsulates his strategic, psychological, and holistic approach to football. It reflects his understanding of the importance of mental readiness, narrative control, and psychological warfare in the buildup to a match. For Mourinho, the press conference is not just a media event; it's a crucial battleground where the seeds of victory are sown through words, mindset, and perception management.