Meaning: This quote by journalist Roger Mudd highlights the importance of a candidate's character in political reporting and in the decision-making process of voters. The quote underscores the idea that regardless of the labels or evaluations given to a candidate, their character remains a crucial factor in the political arena.

In the realm of politics, a candidate's character encompasses a wide range of traits and qualities, including their integrity, honesty, ethical standards, and overall behavior. These aspects of a candidate's character are often scrutinized and evaluated by the media, political analysts, and the public at large. This scrutiny is fueled by the understanding that a candidate's character can significantly impact their effectiveness as a leader and their ability to fulfill the responsibilities of the office they seek.

When it comes to political reporting, the assessment of a candidate's character plays a pivotal role in shaping public perception and influencing voter decisions. Journalists and media outlets often delve into the personal and professional backgrounds of candidates, seeking to uncover any information that may shed light on their character. This can include past actions, statements, and behaviors that may reveal insights into a candidate's moral compass and judgment.

Furthermore, the media's portrayal of a candidate's character can significantly shape public opinion. Positive depictions of a candidate's character can enhance their likeability and trustworthiness in the eyes of voters, while negative portrayals can lead to skepticism and distrust. As a result, political reporting often focuses on assessing and presenting a candidate's character in a manner that resonates with the electorate.

In addition to the media's role, the character of a candidate is central to a citizen's decision-making process when it comes to voting. Voters often consider a candidate's character as a critical factor in determining whether they are fit to hold public office. The perception of a candidate's integrity, values, and moral standing can heavily influence voter preferences and ultimately impact election outcomes.

Moreover, the quote emphasizes that the significance of a candidate's character transcends partisan politics and ideological affiliations. Regardless of political leanings, voters across the spectrum often prioritize the character of the candidates they support. This is rooted in the understanding that a candidate's character reflects their ability to uphold the public trust, make sound decisions, and represent the best interests of the people they aim to serve.

In contemporary political landscapes, the scrutiny of a candidate's character has become increasingly pronounced. The rise of social media and digital communication has made it easier to unearth and disseminate information about a candidate's character, leading to heightened public awareness and discourse on this topic. Additionally, the prevalence of "character attacks" in political campaigns underscores the enduring relevance of a candidate's character in the eyes of voters and the media.

In conclusion, Roger Mudd's quote underscores the enduring importance of a candidate's character in political reporting and in the decision-making process of voters. The assessment and portrayal of a candidate's character by the media, as well as its impact on voter preferences, remain integral aspects of the political landscape. As such, the character of a candidate continues to be a central focus in political discourse and a key determinant in the democratic process.