Meaning: This quote by Howard Nemerov delves into the perspective of a specific cultural and social background on the concept of the novel. It juxtaposes the traditional values and work ethic of a Jewish Puritan of the middle class with the notion of the novel as a serious and conscientious endeavor, akin to the retail business. Through this comparison, Nemerov sheds light on the significance and labor-intensive nature of novel writing, especially for individuals with a particular cultural and social upbringing.

The reference to a "Jewish Puritan of the middle class" suggests a person with a strong work ethic and a sense of discipline, likely influenced by their cultural and religious background. Puritanism, with its emphasis on hard work, frugality, and moral uprightness, is often associated with a diligent and industrious approach to life. When this is juxtaposed with the concept of the novel, it highlights the seriousness and dedication that this individual would bring to the creative process.

The line "the novel is serious, the novel is work, the novel is conscientious application" underscores the idea that for this individual, the act of writing a novel is not merely a leisurely pursuit but a dedicated and disciplined endeavor. It reflects a mindset where the creation of a novel is approached with the same level of commitment and conscientiousness as one would approach a professional occupation or a business endeavor.

The comparison of the novel to "the retail business all over again" further emphasizes the labor-intensive nature of novel writing. Retail business involves careful planning, attention to detail, understanding of consumer preferences, and hard work to ensure success. By likening the novel to the retail business, Nemerov suggests that writing a novel requires similar qualities of dedication, market awareness, and perseverance.

Nemerov's quote can also be interpreted in the context of the historical and cultural experiences of Jewish individuals. The idea of the novel as a serious and conscientious pursuit may stem from the emphasis on education, intellectual pursuits, and the value placed on storytelling and narrative within Jewish culture. Additionally, the comparison to the retail business may reflect the entrepreneurial spirit and business acumen often associated with Jewish communities.

In essence, Nemerov's quote offers a thought-provoking perspective on the novel as a creative endeavor, highlighting the dedication and seriousness with which it is approached by individuals with a strong work ethic, particularly those from the Jewish Puritan middle class. It underscores the idea that writing a novel is not merely a form of artistic expression but also a labor-intensive and conscientious application of skill and effort, akin to running a business or engaging in a professional occupation.

Overall, this quote prompts reflection on the cultural, social, and historical influences that shape individuals' attitudes toward creative pursuits and the work ethic they bring to such endeavors. It offers a glimpse into the intersection of culture, identity, and the creative process, inviting readers to consider the diverse perspectives that inform the approach to novel writing.