Meaning: This quote by Richard Nixon highlights the importance of effective communication in the television age, particularly in the context of political campaigns and leadership. Nixon's reference to speaking "poetry" versus speaking "prose" underscores the significance of the candidate's ability to connect with the audience on an emotional and inspirational level, as opposed to merely conveying factual information or policy positions.

During the television age, which emerged in the mid-20th century and continues to shape modern communication and media dynamics, the visual and auditory aspects of communication became increasingly influential. Television became a powerful medium for political communication, allowing candidates to reach a wide audience and present themselves in a compelling manner. As a result, the ability to articulate a message effectively and engage viewers through speech and presentation became a critical aspect of political campaigning.

When Nixon made this statement, he was speaking from his own experience as a political figure who had navigated the challenges and opportunities presented by the television age. His recognition of the importance of speaking "poetry" suggests an understanding of the impact of rhetoric, charisma, and emotional appeal in shaping public perception and garnering support.

Speaking "poetry" in the context of political communication refers to the ability to inspire, captivate, and mobilize the audience through language that evokes emotion, vision, and a sense of shared ideals. A candidate who can speak "poetry" is adept at using rhetoric, storytelling, and persuasive language to convey a compelling narrative and connect with people on a deeper, more personal level.

On the other hand, speaking "prose" conveys a more straightforward, factual, and perhaps less emotionally engaging style of communication. While the ability to convey information and policy details is important, Nixon's distinction implies that in the television age, the candidate who can only speak "prose" may struggle to capture the hearts and minds of the audience in the same way as a candidate who can speak "poetry."

Nixon's observation remains relevant in contemporary political discourse, as the impact of televised debates, speeches, and interviews continues to shape public opinion and influence electoral outcomes. Candidates who excel in speaking "poetry" often possess a natural charisma, eloquence, and a talent for connecting with people on a personal and emotional level. Their ability to inspire and uplift through their words can leave a lasting impression on viewers and contribute to their political success.

In conclusion, Richard Nixon's quote underscores the enduring significance of effective communication, particularly in the context of political leadership and the television age. The distinction between speaking "poetry" and speaking "prose" serves as a reminder of the power of language, emotion, and charisma in shaping public perception and influencing political outcomes. As the media landscape continues to evolve, the ability to speak "poetry" remains a valuable skill for political candidates seeking to connect with and mobilize the electorate.