Meaning: This quote by Michael Bay, a well-known director, sheds light on the media's tendency to focus on controversy and sensationalism rather than on positive or mundane aspects of a person's work or character. Bay's assertion that the press prefers to label him as "the devil" rather than say nice things highlights the media's inclination towards negativity and drama. He suggests that being labeled as "the devil" is more attention-grabbing and newsworthy than receiving praise or positive feedback. Bay also emphasizes the entertainment industry's primary objective of making a profit and the responsibility of entertainers to bring in revenue.

In this quote, Michael Bay touches on the media's preference for negativity, sensationalism, and controversy. The press often seems more inclined to report on scandalous or negative aspects of public figures' lives or work, as these stories tend to attract more attention and interest from the public. This tendency can be attributed to the media's desire to generate higher ratings or circulation by focusing on provocative or attention-grabbing content. Consequently, individuals like Bay may find themselves portrayed in a negative light, as the press prioritizes dramatic narratives over positive or mundane ones.

Bay's assertion that "nice is boring" reflects a common sentiment in the entertainment industry, where attention-grabbing and controversial content often takes precedence over positive or uplifting stories. This preference for drama and sensationalism can be seen as a reflection of society's fascination with conflict and controversy. The media's portrayal of individuals as either heroes or villains, rather than as nuanced and multifaceted individuals, contributes to the perpetuation of sensationalism and negativity in the public sphere.

Moreover, Bay's acknowledgment that the entertainment industry is not "brain surgery" underscores the perception of filmmaking and entertainment as a business. While the work of entertainers may not involve the complexity and precision of brain surgery, it is nonetheless a high-stakes and competitive industry. The pressure to generate profits and attract audiences can lead to a focus on sensationalism and controversy, as these elements are often perceived as more lucrative and attention-grabbing.

Additionally, Bay's emphasis on the responsibility of entertainers to "bring that money back, to make a profit" highlights the commercial nature of the entertainment industry. As directors, producers, and performers strive to create successful and profitable projects, they may feel compelled to prioritize elements that have proven to attract audiences, such as action, spectacle, and controversy. This focus on profitability can reinforce the media's inclination to sensationalize and dramatize the work and personal lives of individuals in the entertainment industry.

In conclusion, Michael Bay's quote sheds light on the media's inclination towards negativity and sensationalism, as well as the entertainment industry's focus on profitability. The preference for controversy over positivity and the portrayal of individuals as either heroes or villains contribute to the perpetuation of sensationalism in the public sphere.