Meaning: Norman Parkinson, a renowned British fashion photographer, is often credited with revolutionizing the world of fashion photography. His quote, "I like to make people look as good as they'd like to look, and with luck, a shade better," encapsulates his approach to capturing images and the impact he had on the fashion industry.

Parkinson's statement reflects his desire to not only capture the beauty of his subjects but also enhance it through his lens. His work was characterized by a sense of elegance, sophistication, and a touch of whimsy, which set him apart from his contemporaries. Throughout his career, Parkinson aimed to create images that celebrated the individuality and unique beauty of his models, while also infusing a sense of glamour and allure.

In the world of fashion photography, where the goal is often to present an idealized version of beauty, Parkinson's approach was refreshing and influential. He sought to empower his subjects and bring out the best in them, while also adding his own artistic touch to elevate the final result. This approach not only resonated with his clients and subjects but also left a lasting impact on the fashion industry as a whole.

One of Parkinson's key contributions to fashion photography was his ability to capture the essence of an era while also injecting a sense of timelessness into his work. His images transcended mere documentation of fashion trends and instead became iconic representations of style and sophistication. By combining his keen eye for composition and his understanding of fashion, Parkinson was able to create images that felt both contemporary and classic, resonating with audiences across generations.

Furthermore, Parkinson's quote speaks to his commitment to his craft and his dedication to bringing out the best in his subjects. His approach was not simply about creating visually stunning images but also about building a connection with the individuals in front of his camera. He aimed to instill confidence in his subjects and create an environment where they could shine, allowing their personalities to come through in his photographs.

Throughout his career, Parkinson worked with some of the most influential figures in fashion and entertainment, leaving a lasting impact on the industry. His images graced the pages of prestigious publications and captured the attention of audiences worldwide. His ability to blend artistry with commercial appeal made him a sought-after photographer, and his legacy continues to inspire contemporary fashion photographers.

In conclusion, Norman Parkinson's quote encapsulates his approach to fashion photography and the lasting impact he had on the industry. His desire to make people look as good as they'd like to look, and with luck, a shade better, speaks to his ability to elevate his subjects while celebrating their individuality. Parkinson's work continues to be celebrated for its timeless elegance and sophistication, and his influence on fashion photography remains profound.