Meaning: This quote by James Penney, a successful businessman, highlights the important role that conscientious and tactful salesmanship plays in the success of merchandise. It underscores the idea that the quality of a product alone is not sufficient to guarantee its sale; rather, it is the skill and approach of the salesman that ultimately determines the product's success in the market.

The term "conscientious" refers to being diligent, thorough, and attentive to details. In the context of salesmanship, this suggests that a conscientious salesman is one who takes the time to understand the product, its features, and benefits, and is able to effectively communicate this information to potential customers. This level of attention to detail and commitment to the product can instill confidence in the customer, making them more likely to make a purchase.

Additionally, the quote emphasizes the importance of tact in salesmanship. Tact involves the ability to communicate and interact with others in a sensitive and diplomatic manner. A tactful salesman is one who can understand the needs and preferences of the customer and tailor their approach accordingly. They are able to navigate conversations with customers in a way that is respectful, persuasive, and ultimately leads to a positive outcome for both the customer and the business.

When considering this quote in the context of retail or business, it is clear that the success of a product is not solely dependent on its inherent quality or features. Instead, the way in which it is presented and promoted to potential customers is equally crucial. A conscientious and tactful salesman can effectively convey the value of the merchandise, address any concerns or objections, and ultimately guide the customer towards making a purchase.

In the competitive world of retail, where consumers are presented with a wide array of options, the role of the salesman becomes even more critical. A conscientious and tactful approach can set a product apart from its competitors and create a positive and memorable experience for the customer. This, in turn, can lead to customer loyalty and repeat business, further underscoring the impact of effective salesmanship on the success of merchandise.

Moreover, the quote implies that the relationship between the salesman and the merchandise is a symbiotic one. While the quality of the merchandise is essential, it is the salesman who acts as the bridge between the product and the customer. Their ability to effectively convey the value and benefits of the merchandise is what ultimately determines its success in the market.

In conclusion, James Penney's quote serves as a reminder of the significant role that conscientious and tactful salesmanship plays in the success of merchandise. It highlights the importance of a skilled and dedicated approach to sales, emphasizing that the best products can only reach their full potential when coupled with the expertise and care of a conscientious, tactful salesman. This insight is valuable for businesses and professionals aiming to excel in the retail industry, as it underscores the pivotal role of effective salesmanship in driving the success of merchandise.