Meaning: The quote by Ulrich Beck, a renowned sociologist, highlights the phenomenon of how people's perceptions of risk can change dramatically in response to significant events. In this case, Beck refers to a conference he held at Harvard where Americans expressed a disbelief in the concept of risk, dismissing it as European hysteria. However, following the terrorist attacks, there was a profound shift in attitude as terrorism became the central risk in their minds.

Ulrich Beck is known for his work on risk society, a concept that explores how modern societies are increasingly defined by the risks and uncertainties they face. In his book "Risk Society: Towards a New Modernity," Beck argues that traditional sources of risk, such as natural disasters and industrial accidents, have been overshadowed by manufactured risks, such as technological failures and environmental degradation. He contends that these risks are global in nature and often transcend national boundaries, necessitating a new way of thinking about risk in contemporary society.

The quote captures the essence of Beck's theory by illustrating the transformation of perceived risk in the aftermath of a major event. It reflects how individuals and societies can be complacent about certain risks until they are directly confronted with the consequences. The notion that Americans initially dismissed the idea of risk as European hysteria aligns with Beck's argument that there can be a tendency to downplay or ignore potential risks until they manifest in a tangible and immediate manner.

The concept of risk perception is central to understanding how individuals and societies make decisions and allocate resources. It influences behaviors, attitudes, and policies, and can shape public discourse and political agendas. Beck's quote underscores the malleability of risk perception and how it can be profoundly influenced by external events and social narratives.

The shift in American attitudes towards risk following the terrorist attacks is a compelling example of how a single event can reframe an entire society's understanding of what constitutes a significant threat. The sudden conversion Beck describes reflects the power of collective experiences to reshape perceptions and priorities. It also raises questions about the role of media, government messaging, and social dynamics in shaping risk perception.

In the context of Beck's broader work on risk society, the quote serves as a reminder of the interconnectedness of global risks and the ways in which they can disrupt established norms and assumptions. It prompts reflection on the nature of modern risks and the complexities of navigating a world where traditional boundaries and distinctions are increasingly blurred.

Ultimately, Beck's quote offers a poignant commentary on the nature of risk perception and the dynamics of societal response to major events. It invites consideration of how individuals and societies grapple with uncertainty and how their perceptions of risk can evolve in the face of profound challenges. The quote serves as a powerful reminder of the fluidity of risk and the enduring relevance of Beck's theories in understanding the contemporary landscape of global risk.