Meaning: This quote by Bernard Pivot, a well-known French journalist, reflects the idea that certain television programs are best suited for international broadcasting. In this case, the program he is referring to would only truly make sense and reach its full potential if it were also broadcast on France's international television channel TV5. Pivot emphasizes the importance of reaching a global audience and recognizes the value of international exposure for certain content.

In order to fully understand the significance of this quote, it's important to delve into the context of Bernard Pivot's career and the media landscape in which he operated. Pivot is widely recognized for his contribution to French journalism and literature, particularly for his role as the host of the iconic literary television program "Apostrophes" which aired on the French public television channel France 2. "Apostrophes" was known for its in-depth discussions with prominent authors and intellectuals, making it a significant cultural and intellectual program within the French media landscape.

Pivot's statement about the program making sense and working properly when broadcast on TV5 highlights the potential for certain content, especially cultural and intellectual programs, to have a broader appeal beyond national borders. TV5, as an international television channel, reaches a global audience interested in French language and culture. By expressing the need for a double production on both France 2 and TV5, Pivot underscores his recognition of the international audience's interest in the type of content featured on "Apostrophes."

The decision to engage in a double production for the program reflects Pivot's strategic understanding of the value of international exposure. By securing a slot on TV5 in addition to its domestic broadcast, "Apostrophes" could expand its viewership and impact, reaching French-speaking audiences around the world. This aligns with Pivot's commitment to promoting literature and intellectual discussions to a diverse and global audience.

Furthermore, Pivot's quote sheds light on the evolving nature of media and the increasing interconnectedness of global audiences. In an era where cross-border communication and cultural exchange are becoming increasingly prevalent, the decision to broadcast content internationally is a strategic one. Pivot's recognition of the importance of TV5 in enhancing the impact of the program demonstrates an acute awareness of the changing media landscape and the potential for reaching audiences beyond national boundaries.

In addition to the program's content, the decision to opt for a double production also speaks to the economic and cultural motivations involved in international broadcasting. By securing a slot on TV5, the program not only gains access to a wider audience but also aligns with the broader cultural diplomacy efforts that underpin international broadcasting. Through TV5, the program can contribute to the promotion of French language and culture on a global scale, serving as a cultural ambassador for France.

In conclusion, Bernard Pivot's quote encapsulates the strategic and cultural considerations involved in international television broadcasting. By emphasizing the need for the program to be broadcast on France's international television channel TV5, Pivot underscores the potential for certain content to resonate with global audiences. His decision to pursue a double production on both France 2 and TV5 reflects an understanding of the changing media landscape and the value of international exposure. This quote serves as a testament to the evolving nature of media and the increasing interconnectedness of global audiences.