Meaning: This quote by Dan Rather, a prominent journalist, highlights the skepticism and distrust he holds towards market researchers and their methods of collecting and interpreting data. In this quote, Rather expresses his disdain for the perceived lack of accuracy and reliability in the samples of opinion that are often presented as indicators of public sentiment. He compares these samples to his grandmother's big toe, implying that they are just as unreliable as using a folk method to predict the weather.

The quote suggests that Rather believes market researchers manipulate and distort public opinion to serve their own agendas, or those of the entities that commission their research. He implies that the data collected and presented by market researchers may not accurately reflect the true opinions and sentiments of the general public.

Rather's skepticism towards market researchers may stem from various factors. Market research, like any form of data collection and analysis, can be influenced by biases, errors in sampling, or flawed methodologies. Additionally, the use of statistical methods and the interpretation of data can be complex and subject to manipulation or misrepresentation.

Furthermore, the quote reflects a broader skepticism towards the influence of market research in shaping public opinion and decision-making. Rather may be critiquing the extent to which market research is relied upon by businesses, policymakers, and the media to understand and respond to public sentiment. He may be concerned that these so-called samples of opinion are not being used responsibly or ethically.

The quote also suggests that Rather holds a deep-seated skepticism towards the entire country's reliance on market research. He may be critical of how market research is used to shape public discourse, influence consumer behavior, or guide political decision-making. Rather's use of the phrase "playing games" implies a sense of manipulation and deceit, suggesting that he believes market researchers are not being transparent or honest in their practices.

It is important to note that while Rather's quote reflects a critical perspective on market research, it does not necessarily negate the value of data-driven insights or the importance of understanding public opinion. Rather, it raises important questions about the integrity and reliability of the methods and practices employed by market researchers.

In conclusion, Dan Rather's quote serves as a poignant critique of the perceived lack of accuracy and reliability in market research and the potential influence of such research on public opinion and decision-making. His skepticism towards the methods and motives of market researchers reflects broader concerns about the integrity and impact of data-driven insights in shaping societal attitudes and behaviors. Rather's quote prompts us to critically evaluate the role and influence of market research in our society and to consider the ethical and practical implications of relying on such data to understand public sentiment.