Meaning: Helen Reddy, an Australian-American singer, actress, and activist, made significant contributions to the entertainment industry in the 1970s. The quote, "I wanted control over the merchandising, the actual packaging of the product. That was a big factor. The only way for me to exercise control on all those levels was to start my own label," reflects her entrepreneurial spirit and the challenges she faced as a woman in the male-dominated music industry.

In the 1970s, the music industry was largely controlled by major record labels, and artists often had limited control over the production, packaging, and marketing of their music. Reddy's quote highlights her desire to have a say in how her music was presented to the public, from the design of the album artwork to the way her music was marketed and distributed. This level of control was not easily achievable within the existing framework of the industry, leading Reddy to make the bold decision to start her own label.

By expressing her desire for control over the merchandising and packaging of her product, Reddy emphasized the importance of artistic autonomy and the ability to make creative decisions that aligned with her vision as an artist. This sentiment resonated with many musicians, particularly women, who faced similar challenges in a male-dominated industry.

Reddy's decision to start her own label was a groundbreaking move at a time when few artists, especially women, had ventured into the realm of music entrepreneurship. Her determination to exercise control over all levels of her music career demonstrated her willingness to challenge the status quo and create opportunities for herself in an industry that often marginalized female artists.

In addition to her musical talents, Reddy's entrepreneurial spirit and determination to control her artistic output played a crucial role in empowering women in the music industry. Her actions paved the way for future generations of female artists to assert their creative autonomy and establish their own platforms for artistic expression.

Overall, Helen Reddy's quote reflects her commitment to taking control of her career and her determination to challenge the traditional power dynamics within the music industry. Her decision to start her own label not only allowed her to exercise creative control over her music but also served as an inspiration for other artists, particularly women, to pursue their entrepreneurial ambitions and create opportunities for themselves in an industry that often undervalued their contributions.

In conclusion, Helen Reddy's quote captures her unwavering commitment to artistic autonomy and her pioneering efforts to challenge the existing power structures within the music industry. Her decision to start her own label was a bold and influential move that not only empowered her as an artist but also inspired countless others to assert their creative control and pursue their entrepreneurial aspirations.