Meaning: The quote by Adam Rickitt highlights the rapid changes brought about by technological advancements, specifically in the context of the increasing influence of blogging and the importance of adapting political communication strategies to effectively reach key constituents. This quote reflects the evolving landscape of communication and the need for individuals and organizations to embrace new methods in order to effectively convey their message.

The first part of the quote, "The evidence that things are changing fast can be seen in the dramatic increase in the influence of blogging," emphasizes the dynamic nature of the modern world. Blogging has emerged as a powerful platform for individuals to express their thoughts, share information, and influence public opinion. The rise of blogging has reshaped the way information is disseminated and consumed, challenging traditional media channels and offering opportunities for diverse voices to be heard.

The second part of the quote, "We should be collecting emails as we used to collect telephone numbers and using them to better communicate our message to key voters," underscores the importance of leveraging digital communication tools for political outreach. In today's digital age, email has become a vital tool for political campaigns and advocacy efforts. Collecting and utilizing email addresses allows political actors to directly engage with voters, share campaign updates, solicit feedback, and mobilize support.

Adam Rickitt's reference to collecting emails as we used to collect telephone numbers signifies a shift in the way political communication is conducted. In the past, telephone numbers were essential for reaching voters, but in the digital era, email addresses have become equally, if not more, important for establishing direct lines of communication.

Furthermore, the quote suggests the need to adapt and modernize political communication strategies to effectively reach key constituents. This adaptation involves embracing digital platforms, such as social media and email, to engage with voters and convey campaign messages. By recognizing the changing landscape of communication and adjusting strategies accordingly, political actors can better connect with voters and respond to their evolving preferences for receiving information.

In summary, Adam Rickitt's quote encapsulates the transformative impact of blogging and the imperative for political actors to incorporate digital communication tools, particularly email, into their outreach efforts. The quote serves as a reminder of the need to embrace change and leverage new technologies to effectively communicate with key constituents in a rapidly evolving society. As the influence of blogging continues to grow and digital communication becomes increasingly central to political engagement, the quote resonates as a call to adapt and innovate in order to effectively convey messages and connect with voters.