I've never turned over a fig leaf yet that didn't have a price tag on the other side.

Profession: Novelist

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Meaning: The quote "I've never turned over a fig leaf yet that didn't have a price tag on the other side" by Saul Bellow, a renowned novelist, is a thought-provoking reflection on the commercialization and commodification of everything in the world. Bellow, known for his insightful and often philosophical writing, uses this metaphor to convey the idea that nothing is purely innocent or untouched by the influence of commerce and capitalism. In essence, the quote suggests that even the most seemingly pure or natural things are ultimately subject to being bought, sold, or exploited for profit.

Saul Bellow was a Canadian-born American writer who won the Nobel Prize in Literature in 1976. Throughout his career, he delved into complex themes such as identity, morality, and the human condition. His writing often grappled with the tensions and contradictions of modern society, and this quote is a prime example of his ability to encapsulate profound ideas in a concise and impactful manner.

When Bellow refers to turning over a fig leaf, he is invoking the biblical story of Adam and Eve in the Garden of Eden. In the Book of Genesis, after they eat the forbidden fruit, Adam and Eve cover themselves with fig leaves in an attempt to hide their nakedness and shame. The fig leaf has since become a symbol of modesty and concealment. By using this symbol, Bellow suggests that even things that are traditionally associated with purity or innocence are tainted by the influence of commerce and materialism.

The "price tag on the other side" represents the pervasive presence of commercial interests and the commodification of nature, art, and human experience. In the context of today's consumer-driven society, this quote can be interpreted as a commentary on the prevalence of advertising, marketing, and the relentless pursuit of profit. It speaks to the idea that everything, including the most private or personal aspects of life, has a monetary value attached to it.

Furthermore, Bellow's quote raises questions about the nature of authenticity and the erosion of genuine experiences in a world where everything is assigned a price. It prompts reflection on the ways in which capitalism has infiltrated and reshaped our perception of the world, leading to a culture where even the most intimate aspects of life are subjected to commercialization.

In conclusion, Saul Bellow's quote "I've never turned over a fig leaf yet that didn't have a price tag on the other side" offers a poignant and incisive commentary on the pervasive influence of commerce and capitalism. It serves as a reminder to critically examine the ways in which commercial interests shape our lives and the world around us, and to consider the true cost of the relentless pursuit of profit. Bellow's ability to encapsulate complex ideas in a simple yet evocative metaphor is a testament to his skill as a writer and thinker.

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