Meaning: The quote "IBM decided they were going to enter the copying business in 1968" by Arthur Rock, a prominent businessman and venture capitalist, reflects a pivotal moment in the history of IBM and the broader technology industry. This decision marked a significant strategic shift for IBM, which had primarily been known for its expertise in creating and selling mainframe computers and other large-scale computing systems. The move into the copying business signaled IBM's recognition of the growing importance of office automation and document management technologies, and its desire to expand its presence in these areas.

During the late 1960s, the business landscape was evolving rapidly, driven in part by technological advancements and changing consumer demands. The traditional office environment was undergoing a transformation, with increasing reliance on paper-based documentation and the need for efficient copying and reproduction solutions. Recognizing these shifts, IBM made the strategic decision to diversify its product offerings and venture into the copying business.

This decision was not without its challenges. Entering a new market required IBM to develop and manufacture copying machines that could compete with established industry leaders such as Xerox. Additionally, the company needed to build a distribution network and establish a strong presence in the office equipment market. However, IBM's reputation for technological innovation and its extensive resources positioned the company as a formidable competitor in this new arena.

The move into the copying business also reflected IBM's broader strategy of expanding its portfolio of products and services to meet the evolving needs of its customers. By offering copying machines alongside its existing computing solutions, IBM sought to provide comprehensive office automation capabilities, positioning itself as a one-stop shop for businesses looking to modernize their operations.

Arthur Rock, the source of the quote, was intimately familiar with the business and technology landscape of the time. As a key figure in the world of venture capital, Rock played a pivotal role in backing and advising numerous technology companies, including significant investments in the early days of Intel and Apple. His insight into IBM's strategic decision to enter the copying business likely stems from his involvement in the technology and business communities during this period.

IBM's foray into the copying business ultimately had a lasting impact on the company and the broader industry. The success of its copying machines and related office automation products helped IBM establish a strong foothold in the office equipment market, expanding its reach beyond traditional computing solutions. This move also set the stage for IBM's ongoing evolution as a diversified technology and services company, paving the way for its continued relevance in the ever-changing business landscape.

In conclusion, the quote "IBM decided they were going to enter the copying business in 1968" encapsulates a pivotal moment in IBM's history and the broader technological evolution of the late 1960s. Arthur Rock's insight into this strategic decision underscores the significance of IBM's move into the copying business and its broader implications for the company's trajectory and the evolving dynamics of the technology industry.