Meaning: The quote you've provided is from Arthur Rock, a prominent businessman and venture capitalist. In this quote, Rock is referring to a significant event in the history of technology and business. He is describing the moment when IBM, Apple, and Motorola took out a double-page advertisement in newspapers to announce their collaboration in manufacturing a new chip, and their intention to challenge and potentially surpass Intel in the semiconductor market.

During the late 1980s and early 1990s, the semiconductor industry was fiercely competitive, with Intel being a dominant player in the market. The introduction of a new chip by IBM, Apple, and Motorola represented a significant development that had the potential to disrupt the existing dynamics of the industry.

The decision to take out a double-page advertisement in newspapers was a bold and strategic move. It was a public declaration of their collective capabilities and intentions, signaling to the industry and consumers that they were a force to be reckoned with. Such a high-profile announcement was likely aimed at generating attention, building credibility, and instilling confidence in their new chip technology.

The collaboration between IBM, Apple, and Motorola also underscored the importance of strategic partnerships in the tech industry. By pooling their resources and expertise, these companies aimed to leverage their collective strengths to challenge Intel's dominance. This move exemplifies the competitive nature of the industry, where companies constantly seek to innovate and gain a competitive edge through strategic alliances and technological advancements.

The quote also reflects the intense rivalry and competitive spirit that characterized the semiconductor industry at the time. The bold assertion that they were "going to kill Intel" underscores the high-stakes competition and the determination of these companies to disrupt the status quo.

The impact of this announcement reverberated throughout the industry and beyond. It sparked debates, speculation, and anticipation about the potential implications for the market and the future of semiconductor technology. The competitive landscape was transformed as these companies positioned themselves as formidable challengers to Intel's dominance.

From a historical perspective, this quote captures a pivotal moment in the evolution of semiconductor technology and the competitive dynamics of the tech industry. It serves as a reminder of the relentless pursuit of innovation, strategic maneuvering, and the enduring quest to outperform rivals in the fiercely competitive world of technology and business.

In conclusion, Arthur Rock's quote encapsulates a significant moment in the history of technology and business. The collaborative announcement by IBM, Apple, and Motorola signaled a bold challenge to Intel's dominance in the semiconductor market, underscoring the competitive nature of the industry and the strategic importance of partnerships and technological advancements. This event serves as a testament to the dynamic and fiercely competitive landscape of the tech industry, where companies constantly strive to innovate and gain a competitive edge.