Meaning: Ibrahim Rugova, the statesman who served as the first President of Kosovo, made this statement emphasizing the importance of promoting Kosovo's public image and creating a positive perception of the country on the global stage. This quote reflects Rugova's vision for Kosovo's international representation and his belief in the necessity of concerted efforts across various ministries to achieve this goal.

Rugova's call for the different ministries to work on promoting the country underscores the significance of a coordinated approach to enhancing Kosovo's image. By emphasizing the need for concrete projects and increased interaction with international businesses, he highlights the practical steps required to bolster the country's standing in the global community. This approach aligns with the understanding that a positive public image can contribute to economic development, foreign investment, and diplomatic relations, all of which are crucial for Kosovo's growth and stability.

In the context of international recognition and diplomacy, Rugova's statement reflects the challenges faced by Kosovo as it sought to establish its identity and assert its presence on the world stage. Following the conflict in the Balkans and the subsequent declaration of independence in 2008, Kosovo encountered obstacles in gaining widespread acceptance and legitimacy from the international community. Rugova's emphasis on creating a positive image signals a recognition of the need to overcome these challenges and cultivate a favorable perception of Kosovo's potential and contributions.

Furthermore, Rugova's emphasis on activating businessmen and fostering international contacts underscores the role of economic engagement in shaping Kosovo's global reputation. By encouraging increased interactions with foreign business entities, Rugova recognized the potential for economic collaboration to not only drive development within Kosovo but also to showcase the country's capabilities and opportunities to the world. This aligns with the broader strategy of leveraging economic partnerships as a means of enhancing Kosovo's international standing and fostering mutually beneficial relationships with other nations.

Rugova's vision for Kosovo's public image and international promotion also reflects the broader context of nation-building and identity formation. As a newly independent state, Kosovo faced the task of defining and projecting its identity, values, and aspirations to the global community. Rugova's call for creating a positive image about Kosovo encapsulates the imperative of shaping a narrative that resonates with international audiences, communicates the country's strengths, and engenders confidence in its potential as a responsible and constructive member of the international community.

In conclusion, Ibrahim Rugova's quote underscores the significance of promoting Kosovo's public image and engaging in concrete initiatives to enhance the country's international standing. His emphasis on the role of ministries, economic activation, and the creation of a positive image reflects the multifaceted approach required to navigate the complexities of international recognition, economic integration, and nation-building. By advocating for a concerted effort to build Kosovo's public image, Rugova articulated a vision that recognizes the interconnectedness of diplomacy, economic development, and identity projection in shaping Kosovo's future trajectory on the global stage.