Meaning: The quote "In the middle ages people were tourists because of their religion, whereas now they are tourists because tourism is their religion" by Robert Runcie, a clergyman, offers an insightful perspective on the evolution of travel and tourism over time. The quote draws a parallel between the motivations for travel in the middle ages and the contemporary era, highlighting the shift from religious pilgrimage to secular tourism as a dominant force driving people's travel experiences.

During the middle ages, the majority of travel was motivated by religious purposes. Pilgrimages to holy sites, shrines, and religious landmarks were a common practice for devout individuals seeking spiritual fulfillment, penance, or blessings. The journey itself was often seen as an act of faith and devotion, with the destination holding significant religious and cultural significance. People traveled to places like Jerusalem, Rome, Santiago de Compostela, and Canterbury as part of their religious duties and beliefs.

In this context, being a tourist was synonymous with being a religious pilgrim. The act of travel was deeply intertwined with an individual's faith and devotion, and the places they visited held sacred importance within their religious traditions. The primary motivation for travel was spiritual, and the experience was shaped by religious rituals, ceremonies, and observances.

Fast forward to the contemporary era, and the dynamics of travel have undergone a profound transformation. While religious pilgrimage continues to be a significant aspect of travel for many people, the rise of secular tourism has fundamentally altered the motivations and experiences associated with travel. Robert Runcie's quote suggests that for many modern individuals, tourism itself has become a kind of secular religion, with its own rituals, customs, and values.

Today, tourism encompasses a wide range of motivations, including leisure, exploration, cultural exchange, adventure, relaxation, and personal enrichment. People travel to experience new destinations, cuisines, traditions, and lifestyles, often seeking to expand their horizons and create lasting memories. The tourism industry has grown exponentially, offering diverse travel experiences, accommodations, and attractions tailored to the varied interests of contemporary travelers.

Moreover, the act of tourism has become deeply ingrained in the fabric of modern society, shaping individuals' identities and aspirations. Social media and digital platforms have amplified the allure of travel, portraying it as a means of self-discovery, status, and fulfillment. The quest for unique travel experiences, exotic destinations, and immersive cultural encounters has become a defining feature of contemporary lifestyle and consumer culture.

In this sense, tourism has assumed the characteristics of a secular religion, with its own set of values, rituals, and communal experiences. The pursuit of travel has the power to evoke a sense of awe, wonder, and transcendence, akin to the emotional and spiritual resonance associated with religious practices. The act of visiting iconic landmarks, natural wonders, and world heritage sites can elicit a profound sense of connection to the broader human experience and the diverse tapestry of global civilizations.

Furthermore, the quote alludes to the idea that for many individuals, the pursuit of tourism has taken on a quasi-spiritual significance, offering a sense of purpose, meaning, and fulfillment in a secular context. The act of traveling has become a form of self-expression, a way to seek meaning and connection in an increasingly interconnected yet fragmented world. Through tourism, people seek not only to explore the outer world but also to embark on inner journeys of self-discovery and personal growth.

In conclusion, Robert Runcie's quote encapsulates the profound shift in the motivations and experiences associated with travel from the middle ages to the modern era. It invites us to reflect on the transformative power of tourism as a secular religion, shaping contemporary notions of identity, belonging, and fulfillment. From being tourists driven by religious devotion to tourists driven by the allure of secular exploration and self-discovery, the quote highlights the evolution of travel as a fundamental aspect of human experience and cultural evolution.