Meaning: The quote "Last, but not least, avoid cliches like the plague" by William Safire, a well-known author and journalist, is a clever play on words that offers a humorous and insightful piece of advice. Safire was an American author, columnist, journalist, and presidential speechwriter. He was known for his wit and insightful commentary on language, politics, and communication. This particular quote is a playful take on the common idiom "avoid something like the plague," which means to stay away from it at all costs.

In this quote, Safire is cautioning against the use of cliches in writing and communication. Cliches are overused expressions or phrases that have lost their originality and impact through repeated use. They often fail to add any depth or originality to a piece of writing and can come across as lazy or unoriginal. By likening the avoidance of cliches to avoiding the plague, Safire brings attention to the potential harm that cliches can inflict on the quality of writing and communication.

Safire's use of the phrase "Last, but not least" at the beginning of the quote is also noteworthy. This phrase is commonly used to emphasize the importance of the final item in a list, and it often precedes a concluding point or piece of advice. In this context, it serves to underscore the significance of the advice to avoid cliches, positioning it as a crucial aspect of effective communication.

The use of humor in Safire's advice is also notable. By incorporating a well-known cliche ("avoid something like the plague") into his warning against cliches, Safire adds a touch of irony and wit to his message. This clever wordplay engages the reader and reinforces the point in a memorable and lighthearted manner.

The quote also reflects Safire's expertise in language and communication. Throughout his career, he demonstrated a deep understanding of the nuances of language and the power of effective communication. As a language expert, Safire was acutely aware of the impact of cliches on written and spoken communication, and his advice reflects his commitment to promoting clarity, originality, and precision in language usage.

In the realm of writing and communication, the quote serves as a valuable reminder to writers, speakers, and communicators to strive for originality and avoid relying on tired, overused phrases. It encourages individuals to think critically about their language choices and to seek fresh and inventive ways to express their ideas. Safire's advice aligns with the broader goal of fostering clear, engaging, and impactful communication.

In conclusion, William Safire's quote "Last, but not least, avoid cliches like the plague" encapsulates a valuable piece of advice for writers and communicators. Through clever wordplay, emphasis, and humor, Safire highlights the importance of steering clear of cliches in order to maintain the originality and impact of one's writing and communication. His insight into language and communication, coupled with his knack for clever expression, makes this quote a memorable and impactful piece of advice for anyone seeking to communicate effectively.