Meaning: The quote by Sydney Schanberg, a renowned journalist, reflects his critical view of the mainstream press and television's coverage of themselves as corporate entities and news organizations. Schanberg's words suggest that the media, which are responsible for holding others accountable, often fail to subject themselves to the same level of scrutiny. This quote highlights the complex relationship between the media and its coverage, raising important questions about transparency, accountability, and the role of journalism in society.

Schanberg's critique of the mainstream press and television's coverage of themselves as corporate entities speaks to a broader issue of media self-regulation and accountability. In an era where media conglomerates have significant influence and power, it is essential for the press to maintain transparency and hold itself to the same standards of scrutiny that it applies to other entities. However, Schanberg's observation suggests that this is often not the case, and that the media may fail to adequately report on their own actions and decision-making processes.

Moreover, Schanberg's assertion that the mainstream press and television do a "very soft job" of covering themselves raises concerns about the potential conflicts of interest and lack of critical analysis within the industry. This lack of rigorous self-examination may undermine the media's credibility and its ability to act as an effective watchdog for the public. By not subjecting themselves to the same level of scrutiny that they apply to other institutions, the media may risk losing the trust of their audience and failing to fulfill their democratic function as providers of accurate and impartial information.

In today's media landscape, where digital platforms and social media have significantly altered the way news is consumed and disseminated, Schanberg's critique remains relevant. The rise of online news sources and the proliferation of fake news have further complicated the issue of media accountability and self-coverage. As the traditional gatekeepers of information, mainstream press and television outlets have a responsibility to maintain high ethical standards and to critically examine their own practices to ensure that they are serving the public interest.

It is important to note that while Schanberg's quote raises important concerns about the media's self-coverage, there are also instances where journalists and news organizations have demonstrated a commitment to transparency and accountability. Many media outlets have ombudsmen or public editors who are tasked with critiquing the organization's coverage and addressing reader concerns. Additionally, investigative journalism plays a crucial role in uncovering issues of corruption and malpractice within the media industry itself.

In conclusion, Sydney Schanberg's quote serves as a thought-provoking commentary on the media's role in reporting on itself. It underscores the need for the press to engage in rigorous self-examination and to hold itself accountable as it does with other institutions. By addressing concerns about transparency, conflicts of interest, and the potential for bias, the media can work towards maintaining public trust and upholding its crucial role in a healthy democracy.