Meaning: The quote by Bob Schieffer, a well-respected journalist, sheds light on the challenges that modern journalists face in accessing newsmakers. Schieffer's observation reflects the evolving nature of media and journalism, particularly in the context of the increasingly complex web of public relations professionals who often act as gatekeepers between journalists and the individuals they seek to interview or cover.

In the past, journalists had more direct access to newsmakers, allowing them to gather information and insights firsthand. However, as Schieffer notes, this dynamic has shifted, with layers of public relations people now often standing between journalists and the subjects they aim to engage with. This change has significant implications for the news-gathering process and the quality of reporting.

The rise of public relations professionals as intermediaries reflects a broader trend in which individuals, organizations, and public figures are increasingly managing their public image and communications through strategic PR efforts. This trend has been fueled by the proliferation of media channels and the growing importance of shaping public perception in an interconnected and digitized world.

For journalists, navigating through these layers of PR can present significant hurdles. It can lead to delays, filtered information, and a lack of direct access to the authentic voices and perspectives of the newsmakers. This, in turn, can compromise the depth and authenticity of the journalistic content produced.

Furthermore, the prevalence of PR intermediaries raises questions about transparency and accountability in the public sphere. When journalists are unable to directly engage with newsmakers, there is a risk that the information they receive may be carefully curated or skewed to serve the interests of the individuals or organizations being covered. This can undermine the journalistic principle of seeking truth and providing accurate, unbiased information to the public.

Schieffer's observation underscores the need for journalists to adapt and innovate in response to these challenges. It requires developing new strategies for building relationships, gaining access, and verifying information in an environment where PR professionals play an influential role. Additionally, it emphasizes the importance of maintaining the integrity of the journalistic process and upholding the principles of independent inquiry and reporting.

Ultimately, Schieffer's quote serves as a reminder of the evolving landscape of journalism and the need to critically examine the impact of PR intermediaries on the media ecosystem. It prompts a reevaluation of the dynamics between journalists and newsmakers, as well as the broader implications for the public's access to accurate and unfiltered information.

In conclusion, Bob Schieffer's quote highlights the growing influence of public relations professionals as intermediaries between journalists and newsmakers. This shift has implications for the news-gathering process, journalistic integrity, and the public's access to unfiltered information. It calls for a thoughtful examination of the evolving dynamics in journalism and the need for journalists to adapt and uphold the principles of independent reporting.