Meaning: This quote by Harry Seidler, an influential architect known for his modernist designs, reflects his experience and challenges in promoting the concept of living in apartments. Seidler was a pioneer in advocating for high-rise living and the virtues of apartment living, particularly during a time when single-family homes were the predominant housing choice for many people. This quote captures the resistance and skepticism that Seidler encountered as he sought to introduce a new way of living to the public.

Seidler's assertion that "They didn't sell, people just weren't used to the idea of living in apartments" encapsulates the struggle he faced in popularizing this housing model. During the mid-20th century, the prevailing housing trend in many Western societies, particularly in the United States and Australia where Seidler practiced, was centered around suburban living and single-family homes. The idea of living in a multi-unit, high-rise building was largely unfamiliar and unappealing to many individuals and families.

Seidler's efforts to change this mindset were rooted in his belief that apartment living offered numerous benefits, including efficient land use, urban density, and access to shared amenities. He sought to challenge the conventional notion that a detached house with a yard was the ideal form of housing. His architectural designs aimed to provide comfortable, functional, and aesthetically pleasing living spaces within high-rise buildings, thereby addressing the housing needs of a growing urban population.

In promoting the concept of living in apartments, Seidler encountered resistance from both the public and regulatory authorities. Many individuals were hesitant to embrace the idea of vertical living, expressing concerns about privacy, security, and a perceived lack of community in high-rise developments. Additionally, zoning and building regulations often favored low-density, single-family housing, making it difficult for Seidler to realize his vision for urban apartment living.

Despite these challenges, Seidler persisted in his efforts to educate and persuade the public about the advantages of apartment living. He utilized his architectural projects as a means of showcasing the potential for high-quality, contemporary apartments that offered a desirable alternative to traditional housing options. Through his designs, Seidler sought to create living environments that fostered a sense of community, provided access to green spaces, and offered stunning views of the surrounding urban landscape.

Over time, Seidler's advocacy and architectural innovations began to shift public perceptions about apartment living. As urbanization intensified and the demand for centrally located housing grew, more people began to recognize the convenience, affordability, and lifestyle benefits of living in well-designed apartments. Seidler's vision and persistence played a significant role in transforming the attitudes towards high-rise living, paving the way for a shift in urban housing preferences.

Today, the legacy of Harry Seidler and his contributions to the promotion of apartment living can be seen in the proliferation of high-rise developments in urban centers around the world. His pioneering work has influenced the design and construction of residential towers that prioritize sustainability, accessibility, and community engagement. The quote serves as a reminder of the challenges faced by visionaries like Seidler, as well as the transformative impact of their efforts in shaping the way we live in cities today.

In conclusion, Harry Seidler's quote encapsulates the resistance and initial reluctance towards the idea of living in apartments during a time when single-family homes dominated the housing landscape. His advocacy for high-rise living and his innovative architectural designs played a pivotal role in reshaping public perceptions and paving the way for the acceptance and embrace of apartment living in urban environments. Seidler's legacy continues to inspire contemporary discussions about urban housing and the potential for high-rise developments to offer sustainable, vibrant, and inclusive communities.