Meaning: This quote by Bill Sienkiewicz encapsulates the multifaceted nature of the artistic process, particularly in the realm of storytelling through visual media. Sienkiewicz, a renowned artist known for his work in comics, graphic novels, and illustration, speaks to the comprehensive role of the artist as a creator and director of their own narrative world. In unpacking this quote, we can delve into the layers of meaning it holds and explore how it reflects the creative process and the artist's relationship with their work.

Sienkiewicz's reference to "telling the story" emphasizes the central role of narrative in the artistic process. Whether through words, images, or a combination of both, artists serve as storytellers, weaving together elements of plot, character, and emotion to engage and captivate their audience. This storytelling aspect is fundamental to many forms of visual art, from comics and graphic novels to illustration and sequential art, where the narrative unfolds through a series of visual panels or images.

The notion of "creating the sets" aligns with the idea of world-building, a crucial element in many visual storytelling mediums. Artists often construct entire fictional or realistic worlds within their work, establishing the environments, landscapes, and backdrops that serve as the stage for the narrative to unfold. This world-building process requires careful attention to detail, from the architecture and geography of the setting to the atmospheric elements that contribute to the overall mood and tone of the story.

The mention of "doing the lighting" and "designing" speaks to the visual and technical aspects of artistic creation. In visual storytelling, lighting plays a significant role in setting the mood, creating atmosphere, and highlighting key elements within the composition. Artists use light and shadow to convey depth, emotion, and drama, employing techniques that draw the viewer's eye and evoke specific responses. Additionally, the process of designing encompasses everything from character and costume design to the overall aesthetic and visual style of the artwork, demonstrating the artist's role as a visual architect shaping the look and feel of their storytelling.

Finally, Sienkiewicz's reference to "establishing the pace" underscores the dynamic and kinetic nature of visual storytelling. Artists must consider the pacing and rhythm of their narrative, orchestrating the flow of images and sequences to guide the viewer through the story with a sense of momentum and timing. This aspect of pacing is particularly crucial in sequential art, where the arrangement and composition of panels directly influence the way the story unfolds and is experienced by the reader.

In essence, Sienkiewicz's quote encapsulates the expansive role of the artist as a master of storytelling, visual design, and technical craftsmanship. It highlights the artist's ability to wield a diverse set of skills and techniques in service of their creative vision, ultimately shaping and guiding the entire artistic experience for the audience. Whether in the realm of comics, illustration, or any visual medium, this quote resonates with the comprehensive and immersive nature of the artistic process, affirming the artist's role as a storyteller, world-builder, and architect of visual narratives.