Meaning: The quote by Joan Blades, a co-founder of MoveOn.org, sheds light on the perception of the internet as an information distributor and the preconceived opinions that individuals often bring with them when seeking information online. This quote captures the essence of how people interact with the internet and the challenges associated with influencing or changing their existing opinions.

The statement begins by acknowledging the common view of the internet as an "information distributor," highlighting the prevalent belief that the internet serves as a platform for disseminating knowledge and data. In today's digital age, the internet is indeed a primary source of information for the majority of individuals. From news and research articles to social media posts and online forums, people turn to the internet to stay informed about a wide range of topics.

However, Joan Blades suggests that this perception of the internet as a mere information distributor overlooks a critical aspect of human behavior – the tendency to already possess "pretty well established opinions." This observation speaks to the deeply ingrained beliefs and perspectives that individuals hold, which significantly influence the way they interpret and process the information they encounter online.

In essence, the quote implies that people's existing opinions act as a filter through which they perceive and interpret the information they come across on the internet. Consequently, this presents a significant challenge for those seeking to influence or change the opinions of others through online platforms.

The underlying message of the quote is particularly relevant in the context of discussions around online echo chambers and filter bubbles. These phenomena describe the tendency for individuals to be exposed primarily to information and viewpoints that align with their existing beliefs, creating an environment where their opinions are reinforced rather than challenged.

The quote also underscores the complex nature of human cognition and the challenges associated with fostering open-mindedness and critical thinking in an online environment where preconceived opinions often dictate the reception of new information.

From a business perspective, understanding and navigating these dynamics is crucial for companies and organizations seeking to engage with audiences online. It requires a nuanced approach that acknowledges the influence of pre-existing opinions while also seeking to provide valuable and compelling information that may prompt individuals to reconsider or expand their perspectives.

In conclusion, Joan Blades' quote encapsulates the intricate interplay between the internet as an information distributor and the existing opinions that individuals bring to their online interactions. It prompts reflection on the complexities of influencing opinions in an environment where established beliefs often shape the reception of new information. Recognizing and addressing these dynamics is essential for fostering meaningful engagement and dialogue in the digital realm.