Meaning: This quote by Bill Brandt, a renowned photographer, delves into the personal and instinctual aspect of photography. Brandt emphasizes the unique perspective of the photographer in determining the desired effect of their work. The quote suggests that the photographer, as the creator, holds a deep understanding of the subjects they capture and should possess the instinct and experience to choose the most suitable techniques to enhance those subjects.

Bill Brandt was a British photographer known for his unique approach to capturing images, particularly in the genres of portraits, landscapes, and social documentary. His work often played with light and shadow, creating dramatic and evocative compositions. Brandt's understanding of the impact of different lighting and treatment on subjects is reflected in this quote, as he highlights the photographer's responsibility in utilizing these elements to convey the desired effect.

According to Brandt, the photographer's instinct and experience play crucial roles in determining the treatment that best enhances the subjects within the frame. This implies that a photographer's understanding of how different techniques can affect the mood, atmosphere, and visual impact of an image is essential in creating compelling and meaningful photographs. Whether it's the use of hard or soft lighting, or the portrayal of subjects in light or dark treatment, the photographer's intimate knowledge of these elements is vital in achieving the intended artistic expression.

Furthermore, the quote suggests that the photographer's awareness of the impact of various treatments on different subjects should be innate, arising from a deep-seated understanding honed by experience. This insight into the interplay between technique and subject matter allows the photographer to make deliberate and informed decisions when capturing images. It implies that mastery of photography involves not only technical skills but also a keen sensitivity to the visual and emotional impact of different approaches to lighting and treatment.

Brandt's words also allude to the idea that the photographer's vision and interpretation of a subject are unique and deeply personal. Each photographer brings their own perspective, style, and sensibility to their work, and this quote underscores the importance of the photographer's individual understanding and connection to their subjects. Through this lens, photography becomes a deeply personal and subjective art form, with the photographer serving as the primary interpreter and conveyer of their chosen subjects' essence and narrative.

In conclusion, Bill Brandt's quote encapsulates the nuanced and personal nature of photography, emphasizing the photographer's instinctual understanding and experience in determining the most effective treatment for their subjects. It underscores the essential role of the photographer in shaping the visual narrative, and highlights the significance of their individual perspective and expertise in creating compelling and impactful images. Brandt's words serve as a reminder of the profound connection between the photographer, the subject, and the artistic expression, shedding light on the depth and complexity of the photographic process.