Meaning: The quote you've provided refers to a decision made by a director regarding the title of a film and its potential impact on the title of a book. The quote is attributed to Chester Brown, a renowned cartoonist known for his unique and often controversial work in the comic book industry. In this instance, the director of a film is apparently considering titling the movie "Yummy Fur," and as a result, there is a suggestion that the title of a book may also be changed to align with the film.

It's important to note that "Yummy Fur" is not only a potential title for a film, but it also holds significance in the world of underground comics. The term "Yummy Fur" originally refers to a comic book series that was written and drawn by Chester Brown himself. The series gained attention for its unconventional and often subversive content, and it played a notable role in the alternative comics movement of the 1980s and 1990s.

Given the context of the quote, it appears that the decision to potentially change the title of the book to align with the film's title reflects a strategic move to create synergy between different mediums of storytelling. This type of cross-promotion is not uncommon in the entertainment industry, where adaptations of literary works into film or television often result in changes to titles and other elements to better align with the visual medium.

The decision to change the title of the book in response to the film's title suggests a desire to create a cohesive brand identity across various platforms. This approach can be beneficial in terms of marketing and promoting the work to a wider audience, as it allows for consistent messaging and recognition across different media.

From a creative perspective, the decision to change the title of the book to match the film can also indicate a recognition of the film's potential to bring new attention to the source material. By aligning the titles, the creators may be aiming to leverage the anticipated success and visibility of the film to drive interest in the original book.

It's worth noting that such decisions can stir discussions and debates among fans and critics, particularly when it involves a well-established work like "Yummy Fur." Some may argue that changing the title of the book for the sake of alignment with the film undermines the original artistic vision and integrity of the source material. Others may view it as a practical and strategic decision to maximize exposure and commercial success.

In conclusion, the quote by Chester Brown sheds light on the potential title change for a book to match the title of an upcoming film, indicating a deliberate effort to create synergy and maximize exposure across different mediums. This decision reflects the intersection of creative and commercial considerations that often come into play when adapting literary works into film and navigating the complexities of cross-media branding and promotion.