Meaning:
This quote by Les Brown, a prominent businessman, offers a thought-provoking perspective on the nature of television shows and the competitive environment in which they exist. It suggests that unlike other forms of artistic production, where new creations are born out of a desire to express creativity and originality, television shows are essentially created with the intention of overshadowing and outperforming other existing shows.
Television, as a medium, is characterized by intense competition and a constant struggle for viewership and ratings. Unlike other art forms such as literature, painting, or music, where individual works can coexist and be appreciated on their own merits, television shows are constantly pitted against one another in a battle for audience attention. This competitive dynamic is deeply ingrained in the structure of the television industry, where networks and production companies invest significant resources in creating and promoting shows that can attract the largest audience share.
The quote also alludes to the ephemeral nature of television shows. While some television programs may achieve longevity and become iconic in popular culture, the majority are subject to a cycle of creation, broadcast, and eventual displacement by newer, trendier shows. In this sense, the quote reflects the transitory and often cutthroat nature of the television industry, where success is fleeting and the lifespan of a show is often determined by its ability to capture and maintain audience interest.
Furthermore, the quote may also be interpreted as a commentary on the relentless drive for innovation and novelty in the television landscape. In order to survive and thrive in an industry where viewer preferences are constantly evolving, television shows must continuously reinvent themselves and offer something unique and compelling to stand out amidst the sea of competing programs. This perpetual quest for differentiation and originality can lead to a culture of creative destruction, where new shows emerge with the explicit goal of displacing and supplanting existing ones.
From a business perspective, the quote underscores the high stakes and financial pressures that underpin the television industry. The success or failure of a television show can have significant implications for the networks, production companies, and advertisers involved, making the competition for viewership a fiercely competitive and often ruthless arena. Television shows are not only vying for the attention of audiences but also for the resources and investment of the industry players who are constantly seeking the next big hit.
In conclusion, Les Brown's quote encapsulates the competitive, transient, and cutthroat nature of the television industry, shedding light on the unique challenges and dynamics that distinguish television production from other artistic endeavors. It serves as a reminder of the complex interplay between creativity, commerce, and audience dynamics that shapes the ever-evolving landscape of television programming.