Meaning: This quote by Bill Budge, a prominent figure in the early days of the personal computing industry, reflects the strategic mindset of a businessman navigating the emerging market for video games in the 1980s. Bill Budge is known for creating some of the earliest successful video games for the Apple II computer, including titles such as "Raster Blaster" and "Pinball Construction Set." His quote encapsulates the pragmatic approach to platform selection that was crucial for developers seeking commercial success during this pivotal period in the history of the video game industry.

In the early 1980s, the video game market was still in its formative stages, and the landscape was considerably different from what we see today. Personal computers were just beginning to gain traction as a platform for gaming, and the competition between different computer manufacturers was fierce. At that time, the Apple II was one of the most popular personal computers, with a large and enthusiastic user base. Bill Budge's decision to program his games for the Apple II was driven by a desire to reach the widest possible audience and maximize his games' commercial potential.

By targeting the Apple II, Budge recognized that he could tap into a significant market of computer users who were eager for engaging entertainment experiences. The Apple II's popularity and widespread adoption made it an attractive platform for game developers looking to reach a broad audience. Budge's strategic approach illustrates the importance of understanding the dynamics of the market and making informed decisions about platform support to ensure the success of a new game.

Budge's emphasis on reaching "all of the markets" underscores the recognition that targeting a popular platform like the Apple II would enable him to access diverse consumer segments and geographical regions. In the early days of the video game industry, the concept of market segmentation was becoming increasingly relevant as developers sought to tailor their products to different demographics and consumer preferences. By programming his games for the Apple II, Budge was positioning himself to capture a significant share of the burgeoning video game market and capitalize on the platform's widespread appeal.

Furthermore, Budge's approach reflects the pragmatism of a businessman who understands the importance of maximizing the commercial potential of his creations. In a rapidly evolving industry, making strategic decisions about platform support was crucial for developers seeking to establish themselves and succeed in the competitive marketplace. Budge's quote encapsulates the entrepreneurial mindset of leveraging market opportunities and making calculated choices to position one's products for success.

Ultimately, Bill Budge's decision to program his games for the Apple II was a shrewd business move that paid off handsomely. His games achieved widespread popularity and commercial success, cementing his reputation as a pioneering figure in the history of video games. Budge's strategic approach to platform selection exemplifies the entrepreneurial spirit and market awareness that were essential for navigating the early days of the video game industry. His quote serves as a reminder of the importance of understanding market dynamics and making informed decisions to maximize the commercial potential of new products in a rapidly evolving industry.