Meaning: This quote by Joseph Campbell highlights the human tendency to prioritize external achievements and material success over the inner experiences and joys that come with being alive. Campbell, an American mythologist, writer, and lecturer, was known for his work in comparative mythology and religion, and he often explored the universal themes and symbols found in human cultures.

In this quote, Campbell suggests that people are often so focused on pursuing external goals and objectives that they neglect to appreciate the intrinsic value of life itself. The phrase "engaged in doing things to achieve purposes of outer value" refers to the relentless pursuit of external accomplishments such as wealth, success, and recognition, which are often seen as markers of achievement in modern society. These external pursuits can consume individuals to the point where they lose sight of the "inner value" and the "rapture" that is associated with being alive.

The concept of "inner value" refers to the personal fulfillment, contentment, and joy that come from experiences such as love, connection, creativity, and personal growth. Campbell suggests that these aspects of life are often overshadowed by the emphasis on external achievements. The word "rapture" further emphasizes the intense joy and ecstasy that can be found in simply being alive and fully engaging with the present moment.

Campbell's assertion that "this is what it is all about" serves as a powerful reminder that the essence of life lies not in the pursuit of external success, but in the profound experiences and connections that make life meaningful. By prioritizing the inner value and embracing the rapture of being alive, individuals can cultivate a deeper sense of fulfillment and purpose.

This quote resonates with many philosophical and spiritual teachings that emphasize the importance of mindfulness, gratitude, and inner well-being. It encourages individuals to shift their focus from external validation to internal alignment and to savor the richness of existence in all its forms.

In today's fast-paced and achievement-oriented society, the message conveyed by Campbell's quote serves as a poignant reminder to reevaluate our priorities and seek a balance between outer accomplishments and inner fulfillment. It invites us to consider the quality of our experiences, relationships, and personal growth as essential components of a meaningful life.

In conclusion, Joseph Campbell's quote urges us to recognize and cherish the inner value and rapture associated with being alive, reminding us that life's true essence lies in the depth of our experiences and connections. It encourages a shift in perspective from external achievements to inner fulfillment, offering a profound insight into the nature of human existence and the pursuit of meaning. Campbell's words serve as a timeless reminder to embrace the fullness of life and to find joy in simply being alive.