Meaning: The quote "Never pick a fight with people who buy ink by the barrel" is often attributed to Mark Twain, but in this case, it's attributed to former US President Bill Clinton. The quote is a cautionary piece of advice about choosing one's battles wisely, particularly when it comes to engaging with powerful and influential individuals or entities. The metaphorical use of "ink by the barrel" refers to the significant resources and influence that certain individuals or organizations possess, particularly in the context of media and communication.

In essence, the quote serves as a reminder that challenging or antagonizing those with significant power and resources, especially in the realm of media and communication, can have serious consequences. This is particularly relevant in the modern era, where the ability to shape public opinion and control the narrative through media channels is a highly coveted and influential power.

The phrase "ink by the barrel" harks back to the era of print media when newspapers and other publications were the primary means of mass communication. In the context of this quote, it implies that those who have the ability to produce vast amounts of printed material, and by extension control the narrative and public perception, should not be provoked lightly.

The underlying message of the quote is that individuals or organizations with significant control over the dissemination of information can wield immense influence and power. Engaging in a conflict with such entities, especially through the channels they control, can result in a disproportionate response that may have far-reaching consequences.

This advice is particularly relevant in the context of political figures, public figures, and organizations that have substantial control over media platforms. In today's digital age, this extends beyond traditional print media to encompass online publications, social media, and other digital communication channels.

The quote is a reminder of the asymmetrical power dynamics that exist in the realm of media and communication. It serves as a caution to carefully consider the potential repercussions of engaging in conflicts with those who have the ability to shape public opinion and control the flow of information.

From a strategic standpoint, the quote emphasizes the importance of choosing battles wisely and recognizing the potential consequences of provoking powerful entities. It underscores the need for careful consideration and strategic thinking when navigating conflicts that involve influential individuals or organizations with significant control over media and communication channels.

In summary, the quote "Never pick a fight with people who buy ink by the barrel" serves as a reminder of the power dynamics at play in the realm of media and communication. It cautions against engaging in conflicts with those who have the ability to shape public opinion and control the narrative, emphasizing the need for strategic thinking and careful consideration of potential consequences.