Meaning: This quote by Marc Almond, a well-known musician, sheds light on the unique business culture and etiquette in Russia. It suggests that building relationships and personal connections are essential components of doing business in the country. The emphasis on personal interactions and the significance of likability in business dealings highlight the cultural nuances that can significantly impact the way business is conducted in Russia.

In Russia, business relationships are often built on personal connections and trust. This is in contrast to some Western business cultures, where formal contracts and legal agreements hold greater importance. The emphasis on personal connections in Russian business culture reflects the significance of trust and familiarity in establishing successful business partnerships.

The reference to "a certain amount of etiquette" in the quote indicates that observing proper social protocols and demonstrating respect for Russian customs and traditions is crucial when engaging in business activities in the country. This could include understanding and adhering to local customs, showing respect for hierarchies, and displaying appropriate manners and behavior in professional settings. The importance of etiquette in Russian business culture underscores the value placed on tradition and respectful conduct in business interactions.

Furthermore, the mention of "a shake of the hand" alludes to the significance of non-verbal communication and physical gestures in Russian business dealings. In many cultures, including Russia, the act of shaking hands holds symbolic meaning, signifying trust, agreement, and mutual respect. This simple gesture can carry substantial weight in establishing the initial rapport and forming the basis of a business relationship.

Additionally, the quote suggests that the personal impression one makes, and whether they are liked, can significantly influence business outcomes in Russia. This highlights the role of interpersonal skills, likability, and the ability to build rapport in the Russian business context. Unlike some business cultures where decisions are primarily based on metrics and formal assessments, in Russia, the personal connection and likability of the individuals involved can play a pivotal role in determining the success of business endeavors.

In summary, Marc Almond's quote provides valuable insights into the business culture of Russia, emphasizing the importance of personal connections, etiquette, non-verbal communication, and likability in conducting business in the country. Understanding and respecting these cultural nuances are essential for anyone seeking to engage in successful business ventures in Russia. By acknowledging and adapting to these cultural norms, individuals and organizations can navigate the Russian business landscape more effectively and build lasting and fruitful business relationships.

References:
- "Doing Business in Russia: Understanding Russian Business Culture" by Tatiana S. Riddle (https://www.jdsupra.com/legalnews/doing-business-in-russia-understanding-2927053/)
- "Business Etiquette in Russia" by Kwintessential (https://www.kwintessential.co.uk/resources/global-etiquette/russia-country-profile.html)