Meaning: This quote by Confucius, the ancient Chinese philosopher, highlights the difference between ethical behavior and a focus on material gain. It emphasizes the importance of understanding what is morally right rather than simply pursuing what is profitable or expedient. Confucius, also known as Kongzi, lived in China during the 6th and 5th centuries BCE and his teachings have had a profound and lasting influence on Chinese society and culture.

Confucius's emphasis on the superior man understanding what is right reflects his belief in the importance of moral integrity and ethical conduct. In Confucian philosophy, the concept of ren, often translated as "benevolence" or "humaneness," is central to achieving harmony and balance in society. The superior man, according to Confucius, is someone who embodies these moral virtues and strives to do what is right, regardless of external pressures or temptations. This aligns with the Confucian idea of cultivating moral character and practicing self-discipline in order to contribute to the well-being of the larger community.

On the other hand, the inferior man's focus on what will sell underscores a more utilitarian and self-serving approach to decision-making. This perspective prioritizes personal gain and profit over ethical considerations, reflecting a lack of moral depth and a narrow focus on immediate rewards. Confucius's contrast between the superior and inferior man serves as a caution against the pitfalls of prioritizing material success at the expense of moral values and ethical principles.

The quote also sheds light on Confucius's views on leadership and governance. Throughout his teachings, Confucius emphasized the importance of virtuous rulers who prioritize the welfare of the people and govern with integrity and wisdom. By understanding what is right, these superior leaders can guide their societies toward moral and social harmony. In contrast, leaders who prioritize what will sell, or what is expedient for their own personal gain or the interests of a select few, are considered inferior and detrimental to the well-being of the society as a whole.

In the context of business and commerce, this quote can be interpreted as a reminder of the ethical responsibilities that come with economic activities. It encourages individuals and organizations to prioritize ethical conduct and social responsibility over purely profit-driven motives. By understanding what is right in their business practices, companies can contribute to a more just and sustainable economic system, benefiting both their stakeholders and society at large.

Confucius's teachings have had a significant impact not only in China but also across East Asia and beyond. His emphasis on moral cultivation, social harmony, and ethical leadership continues to resonate with people seeking guidance in navigating complex moral and social issues. The quote "The superior man understands what is right; the inferior man understands what will sell" encapsulates Confucius's timeless wisdom and serves as a timeless reminder of the enduring importance of ethical conduct and moral integrity in all aspects of life.