Meaning: The quote "I think that in the future, clocks won't say three o'clock anymore. They'll just get right to the point and rename three o'clock 'Pepsi.'" by Doug Coupland, a Canadian author, artist, and designer, is a thought-provoking and humorous commentary on the potential impact of consumerism and branding on our everyday lives. This quote reflects Coupland's unique perspective on the influence of commercialism and popular culture on society, as well as his ability to capture the absurdity of modern life in a succinct and memorable manner.

Doug Coupland is known for his exploration of contemporary themes such as technology, mass media, and consumer culture in his writing. He often incorporates elements of irony and satire to highlight the ways in which these forces shape our experiences and perceptions. In this particular quote, Coupland uses the idea of renaming a specific time of day after a well-known brand, "Pepsi," to underscore the pervasive nature of branding and its potential to infiltrate even the most mundane aspects of our lives.

The notion of renaming three o'clock as "Pepsi" can be interpreted in several ways. On one level, it serves as a humorous exaggeration of the omnipresence of advertising and product placement in contemporary society. Coupland's suggestion implies a future in which commercial branding has become so dominant that even the measurement of time is linked to consumer products. This satirical take on consumer culture invites the audience to consider the extent to which brands and advertisements permeate our daily existence.

Furthermore, the quote can be seen as a commentary on the potential erosion of traditional markers of time and the increasing influence of corporate entities on language and symbols. By proposing the replacement of a numerical designation with a brand name, Coupland highlights the malleability of language and the power of commercial interests to shape our perceptions and behaviors. This concept prompts reflection on the ways in which our understanding of time and space may be influenced by the branding and marketing strategies of corporate entities.

In addition, the quote raises questions about the impact of consumerism on individual and collective identity. By suggesting that a specific time could be replaced with a brand name, Coupland draws attention to the ways in which commercial entities seek to associate their products with fundamental aspects of human existence. This observation underscores the potential for consumer culture to shape not only our external environment but also our internal values and self-concept.

Overall, Doug Coupland's quote "I think that in the future, clocks won't say three o'clock anymore. They'll just get right to the point and rename three o'clock 'Pepsi.'" offers a compelling and thought-provoking commentary on the pervasive influence of consumerism and branding in contemporary society. Through his use of humor and satire, Coupland invites us to consider the potential implications of a world in which commercial interests extend their reach into the very fabric of our daily lives. This quote serves as a reminder of the intricate relationship between consumer culture, language, and societal norms, and encourages us to critically examine the impact of branding and advertising on our perceptions and experiences.