Meaning: The quote "Vice is its own reward. It is virtue which, if it is to be marketed with consumer appeal, must carry Green Shield stamps" by Quentin Crisp, a British writer, provocatively challenges the traditional societal norms and perceptions of vice and virtue. Quentin Crisp was known for his wit and unconventional views on various aspects of life, including morality, gender, and societal expectations. This particular quote reflects his belief that vice, or immoral behavior, often provides immediate gratification or pleasure, while virtue, or moral excellence, is not always recognized or rewarded in the same way by society.

In this quote, Crisp suggests that vice carries its own inherent reward, indicating that individuals who engage in vices may find satisfaction or pleasure in their actions without needing external validation or approval. This challenges the common assumption that virtue, or morally upright behavior, is inherently rewarding and fulfilling, while vice leads to negative consequences. Crisp's assertion subverts this traditional dichotomy and highlights the complexities of human behavior and motivation.

Furthermore, Crisp's reference to "Green Shield stamps" serves as a metaphor for the commercialization and marketing of virtue. Green Shield stamps were a form of trading stamps popular in the United Kingdom in the mid-20th century, which consumers could collect and exchange for goods. By invoking this imagery, Crisp satirically suggests that virtue, in order to be appealing to society, must be packaged and promoted like a consumer product. This implies a cynical commentary on the superficiality and commercialization of moral values, as well as the societal tendency to reward virtue only when it is marketable or convenient.

The quote can also be interpreted as a commentary on the paradoxical nature of human desires and motivations. While virtue is often upheld as an ideal to strive for, Crisp's assertion challenges the notion that virtue is universally valued or recognized. By contrasting vice as its own reward with the requirement for virtue to carry Green Shield stamps, he draws attention to the disparity in how society perceives and rewards different behaviors. This highlights the nuanced and subjective nature of morality, as well as the potential for hypocrisy and inconsistency in societal standards.

Crisp's thought-provoking statement encourages reflection on the complexities of human behavior and the societal constructs surrounding morality. It challenges individuals to reconsider their assumptions about vice and virtue, as well as the influence of societal expectations on moral conduct. By presenting a bold and unconventional perspective, Crisp prompts his audience to critically examine the dynamics of reward and recognition in relation to ethical choices.

In conclusion, Quentin Crisp's quote "Vice is its own reward. It is virtue which, if it is to be marketed with consumer appeal, must carry Green Shield stamps" offers a thought-provoking commentary on the nature of vice, virtue, and societal perceptions of morality. Through his incisive and witty expression, Crisp challenges traditional notions of reward and recognition, urging individuals to reconsider their understanding of moral behavior and the influence of societal values. This quote serves as a reminder of the multifaceted and often contradictory aspects of human nature and morality, inviting contemplation and critical examination of prevailing societal norms and expectations.