Meaning: This quote by David Cronenberg, a renowned Canadian filmmaker and director, reflects on the evolving nature of film promotion in the digital age. Cronenberg's statement underscores the enduring necessity for directors to engage in promotional activities to support their films, while also acknowledging the changing landscape of promotion, particularly with the advent of the internet.

For many years, film directors have been required to actively participate in promoting their movies. This involvement often involves traveling to various locations to attend screenings, press events, and interviews, in an effort to create awareness and generate interest in their work. Cronenberg himself has been actively involved in promoting his films since the early stages of his career. This hands-on approach to promotion allows directors to connect with audiences, critics, and industry professionals, and is considered an essential part of the filmmaking process.

However, as Cronenberg points out, the means through which directors engage in promotion have evolved over time. The emergence and widespread adoption of the internet have brought about significant changes in the way films are promoted and marketed. With the proliferation of social media platforms, streaming services, and digital marketing tools, filmmakers now have access to a wide array of online channels and strategies to reach and engage with audiences.

The internet has also altered the dynamics of film promotion by providing directors with direct and immediate access to global audiences. Through social media, directors can interact with fans, share behind-the-scenes content, and create buzz around their projects. The ability to connect with audiences in real-time and tailor promotional efforts to specific demographic groups has transformed the promotional landscape, empowering directors to have a more direct and intimate relationship with their supporters.

Furthermore, the internet has revolutionized the distribution and exhibition of films, offering alternative platforms for showcasing and promoting independent and niche productions. Streaming services, video-on-demand platforms, and online film festivals have expanded the avenues through which directors can promote their work, reaching audiences that may not have been accessible through traditional theatrical releases.

In addition to the changes in promotional methods, the internet has also influenced audience engagement and feedback. Through online forums, review aggregators, and social media discussions, audiences have gained a more active role in shaping the reception and perception of films. Directors can now receive instant feedback, engage in conversations with viewers, and gain valuable insights into audience preferences and reactions, all of which can inform their promotional strategies and future projects.

In conclusion, David Cronenberg's quote encapsulates the enduring commitment of directors to engage in film promotion, while acknowledging the transformative impact of the internet on the promotional landscape. The evolution of promotional methods, coupled with the opportunities and challenges presented by digital platforms, has reshaped the way directors promote and connect with audiences, marking a significant shift in the dynamics of film marketing and audience engagement.