Meaning: The quote "I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate" by Mike Davidson, encapsulates a profound approach to design and communication. Davidson, a renowned designer and web developer, emphasizes the importance of prioritizing communication over aesthetics and design in the creative process. This perspective is significant in the field of design as it underscores the fundamental purpose of any visual or digital creation – to effectively convey a message or fulfill a specific communication goal.

When Davidson states, "I don't start with a design objective," he challenges the traditional notion that design is primarily focused on creating visually appealing or aesthetically pleasing outcomes. Instead, he redirects attention to the core purpose of design, which is to communicate. By doing so, he shifts the focus from the superficial aspects of design to its underlying function as a vehicle for transmitting information, ideas, and emotions.

The emphasis on starting with a communication objective underscores the strategic and deliberate approach to design. Rather than beginning with purely aesthetic considerations, Davidson advocates for a process that centers on defining the intended message or purpose of the project. This approach aligns with the principles of effective communication, where clarity, relevance, and audience understanding are paramount.

Furthermore, Davidson's assertion that a project is successful if it effectively communicates its intended message highlights the ultimate measure of achievement in design. Success is not solely determined by the visual appeal or technical sophistication of a design but by its ability to fulfill its communicative function. This perspective places the emphasis on the impact and resonance of the design with its intended audience, reinforcing the idea that design is a tool for meaningful engagement and connection.

In the context of web design, where Davidson has made significant contributions, this quote carries particular relevance. In the digital realm, the user experience and interface design play a crucial role in facilitating effective communication. By prioritizing the communication objective, web designers can create interfaces that are intuitive, accessible, and conducive to clear and impactful messaging.

Moreover, Davidson's approach encourages designers to consider the context and purpose of their work, fostering a more thoughtful and purpose-driven design process. Whether creating a website, a graphic design, or any visual content, the focus on communication objectives can guide designers in making deliberate choices that serve the intended purpose and audience.

In conclusion, Mike Davidson's quote encapsulates a perspective that is both insightful and instructive for designers and communicators. By prioritizing communication objectives over design objectives, he underscores the fundamental purpose of design as a means of effective communication. This approach invites a shift in mindset, guiding designers to approach their work with a strategic focus on conveying messages clearly and meaningfully. Ultimately, this perspective encourages a holistic and purpose-driven approach to design, where success is measured not only by aesthetic appeal but by the ability to effectively connect and communicate with the intended audience.