Meaning: This quote by William Devane, an accomplished actor, sheds light on the challenges faced by television shows with a continuing storyline in the context of network television. The statement reflects the traditional approach of television networks, which often prioritize standalone episodes or procedural dramas over serialized storytelling. In this analysis, we will delve into the implications of this quote, explore the concept of backend potential, and discuss the evolving landscape of television programming.

In the realm of network television, the term "backend potential" refers to the financial and commercial opportunities associated with a TV show beyond its initial broadcast. This includes syndication, international sales, streaming rights, merchandise, and other forms of post-broadcast revenue. Historically, networks have favored shows that are conducive to syndication, as they can be aired in any order and are less reliant on viewers having seen previous episodes. This model has often led to the prevalence of standalone episodes and procedural formats, which are more conducive to syndication and can generate long-term profits for networks.

Conversely, television shows with a continuing story, commonly referred to as serialized or episodic dramas, may face challenges in terms of backend potential. These shows often require viewers to follow the narrative from the beginning, making them less suitable for traditional syndication models. Additionally, the success of serialized dramas is often dependent on sustained viewer engagement and may not lend themselves as readily to reruns or standalone episodes. As a result, some networks may perceive these shows as less financially viable due to the perceived limitations on backend revenue.

Devane's quote encapsulates the reluctance of networks to invest in shows with a continuing story, citing the lack of backend potential as a significant factor. This sentiment reflects the prevailing mindset within the television industry, where financial considerations often play a pivotal role in programming decisions. Networks may be apprehensive about committing resources to serialized dramas if they perceive limited opportunities for long-term profitability.

However, it is important to note that the landscape of television programming has undergone significant transformation in recent years. With the rise of streaming platforms and on-demand viewing, the traditional syndication model has been supplemented by new avenues for content distribution. Serialized dramas have found a welcoming home on streaming services, where viewers have the flexibility to binge-watch entire seasons at their own pace. This shift has challenged the traditional notion of backend potential, as streaming platforms prioritize a robust library of content to attract and retain subscribers.

Furthermore, the success of serialized dramas on streaming platforms has demonstrated the enduring appeal of immersive, long-form storytelling. Shows like "Stranger Things," "Game of Thrones," and "Breaking Bad" have garnered widespread acclaim and cultivated dedicated fan bases, challenging the notion that serialized storytelling is incompatible with commercial success. As a result, networks and production companies have increasingly embraced serialized formats, recognizing the value of compelling narratives that unfold over multiple episodes or seasons.

In conclusion, William Devane's quote underscores the historical preference of networks for shows with standalone episodes and procedural formats due to their perceived backend potential. However, the evolving landscape of television, shaped by the emergence of streaming platforms and shifting audience preferences, has challenged traditional paradigms. Serialized dramas have proven to be commercially viable and artistically impactful, prompting a reevaluation of the conventional wisdom regarding backend potential. As the television industry continues to evolve, the balance between standalone and serialized storytelling will likely continue to shift, driven by changing consumption patterns and the quest for innovative, engaging content.