Meaning:
The quote you've provided is from Geoff Downes, a renowned musician known for his work with bands such as Yes and Asia. In this quote, Downes is discussing the ongoing relevance of older material in the context of promoting and performing it alongside new material.
Geoff Downes' statement reflects a common sentiment among musicians and artists who have a substantial body of work spanning across different periods of their careers. It touches on the idea that while creating new material is important for artists to evolve and grow, older material still holds significance and should not be overlooked.
One interpretation of this quote is that it speaks to the enduring value of an artist's earlier creations. Despite the passage of time, older material continues to resonate with audiences and holds a special place in the artist's body of work. The idea that "we view that old material very much like we view the new material" suggests that the artist sees their entire catalog as equally important and relevant.
Additionally, the quote conveys a willingness to engage with and promote older material. This is significant because it acknowledges the enduring interest and demand for older songs and albums from both existing and potential new audiences. By stating "if this gives us a chance to go out and promote it then, yes we will go out and do that," Downes emphasizes the importance of connecting with fans through the performance and promotion of older material.
From a marketing and promotional perspective, embracing older material can also be a strategic move. Revisiting and reintroducing older songs or albums can rekindle interest in the artist's back catalog, potentially leading to increased visibility and revenue. Furthermore, it allows fans to experience the evolution and progression of the artist's creative journey, fostering a deeper connection with their body of work as a whole.
In the context of live performances, incorporating older material into setlists can create a sense of nostalgia for longtime fans while also introducing newer audiences to the artist's earlier work. This can contribute to a more dynamic and engaging concert experience, showcasing the breadth and depth of the artist's musical legacy.
Geoff Downes' quote also raises broader questions about the value of artistic output over time. It prompts consideration of how artists navigate the balance between honoring their past achievements and pursuing new creative endeavors. It speaks to the ongoing relevance of music and the enduring impact that an artist's body of work can have on audiences across different generations.
In conclusion, Geoff Downes' quote encapsulates the enduring relevance of older material in the context of an artist's career. It highlights the importance of embracing and promoting older material while continuing to create new work, ultimately underscoring the enduring impact and significance of an artist's entire body of work.