Meaning: This quote by Primo Angeli emphasizes the critical relationship between producing great graphics and the importance of having a good product and a capable client. As a renowned graphic designer and branding expert, Angeli's insight into the creative process and client collaboration is valuable for anyone involved in graphic design, marketing, or visual communication.

To begin with, the quote underscores the fundamental requirement of having a good product as a foundation for great graphics. In the context of graphic design, the product refers to the subject matter or content that the graphics will represent. Whether it's a physical product, a service, or a concept, the quality and essence of what is being represented greatly influence the graphic design process. A visually appealing design can only do so much if it is not aligned with the essence and quality of the product it aims to represent. Therefore, the quote highlights the importance of starting with a strong product or concept to ensure that the resulting graphics effectively communicate its value and attributes.

Furthermore, Angeli's emphasis on the significance of having a good client capable of making decisions speaks to the collaborative nature of graphic design and the role of the client in the creative process. A good client is one who not only provides clear direction and feedback but also understands the importance of effective decision-making in the design process. This includes being able to articulate their needs and goals, providing timely and constructive feedback, and ultimately making informed decisions that contribute to the success of the project. Without a capable client, the graphic designer may face challenges in achieving the desired outcomes, as the client's input and decisions play a crucial role in shaping the final graphics.

Moreover, the quote also implies the need for effective communication and collaboration between the designer and the client. Clear and open communication is essential for ensuring that the designer understands the client's vision and objectives, while the client comprehends the designer's creative approach and considerations. This mutual understanding and collaboration are essential for producing graphics that not only meet the client's requirements but also resonate with the target audience and effectively convey the intended message.

In the realm of graphic design, the interaction between the designer and the client is often a dynamic and iterative process, where ideas are exchanged, concepts are refined, and decisions are made. A good client-designer relationship is built on trust, respect, and a shared commitment to achieving the best possible outcome. When both the designer and the client are aligned in their understanding of the product and the project goals, it creates a fertile ground for producing exceptional graphics that capture the essence of the product and effectively resonate with the intended audience.

In summary, Primo Angeli's quote encapsulates the intertwined elements of creativity, collaboration, and client engagement in the process of producing great graphics. It serves as a reminder of the essential role of a good product as the foundation for effective visual communication, as well as the crucial contribution of a capable client in guiding and shaping the creative process. By highlighting these key factors, the quote offers valuable insight into the multifaceted nature of graphic design and the dynamics of client-designer relationships in the pursuit of excellence in visual communication.